Digital Marketing Manager

Job Description

Job Description

Title of Role: Digital Marketing Manager

Department: Marketing

East West Tea is seeking a talented, passionate, and experienced Digital Marketing Manager to join our Marketing Team! This is a remote position to be based in the Pacific Northwest

The Digital Marketing Manager will drive profitable digital growth, strengthen consumer engagement, and deepen customer retention across paid media, social, search, email, and lifecycle marketing channels. 

WHO WE ARE:

We are the well-being company that exists to inspire and enhance everyday life through trust and good will. Our guiding principles, beliefs, and philosophies shape our identity. They are the essence of our culture and define how we do what we do.

We are Intentional – we chose to lead with positive intent. Mindful – we are present and aware of how we show up in the world. People – we value and respect all people and communities. Authentic – we are real and transparent with everything we do. Committed – we are committed to quality products while sustaining our planet. Trust – we consistently align our words with our actions. 

OUR INVESTMENT IN YOU:

• We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often! Who doesn’t love a surprise? 
• This position is a remote position, to be based in the Pacific Northwest.
• We work in a LEED certified facility which prioritizes the planet in our daily operations and optimizes our employee experience while at work. 
• We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.
• Our Nourish Market provides employees subsidized healthy lunch and snack options.
• We commit to our purpose in every aspect of our culture. 
• We have employees that are committed to “Doing Good” in our community and around the world.
• We are a growing company with products that customers love. 
• We believe in investing in you and your growth and development. 

WHAT YOU’LL OWN:  

Digital Media Strategy and Performance Marketing 40% of time

• Develop, manage, and optimize paid media campaigns across social media advertising platforms, Google Ads, and other digital channels to drive brand awareness, traffic, conversion, and efficient return on ad spend 
• Partner with contractors and platform representatives to plan media investments, manage budgets, test new opportunities, and ensure campaigns are delivered on time and on budget
• Monitor campaign performance daily and recommend optimizations across audience targeting, bidding, creative, landing pages, and channel mix

Email, Retention and Lifecycle Marketing 30% of time

• Own email marketing strategy, calendar execution, segmentation, testing, and reporting to engage consumers throughout the full customer lifecycle
• Build and optimize retention programs, including automated flows, repeat purchase campaigns, loyalty-driving initiatives, win-back efforts, and personalized messaging strategies
• Partner with creative, brand, e-commerce, and data teams to ensure email and retention programs are consumer-centric, brand-aligned, and performance-driven

Analytics, Testing and Cross-Functional Campaign Execution 30% of time

• Track, analyze, and report on key digital marketing metrics, including traffic, conversion, CAC, ROAS, engagement, retention, repeat purchase, and customer lifetime value
• Lead A/B testing and continuous improvement across ad creative, audience segments, subject lines, email content, landing pages, and customer journeys
• Support integrated campaign planning by aligning digital media, email, content, creative, and promotional priorities across internal and external partners 

WHAT YOU KNOW AND HAVE EXPERIENCED: 

• Bachelor's Degree in Marketing, Business, Communications, or a related field preferred
• Minimum of 3+ years of relevant work experience in digital marketing, paid media, email marketing, CRM, retention, or e-commerce
• Minimum 5+ years relevant work experience in lieu of degree
• Hands-on experience managing paid social and Google Ads campaigns with measurable performance goals
• High level of proficiency with Microsoft Office Suite, particularly Excel and PowerPoint 
• Experience with email marketing platforms, segmentation, automation, retention strategy, and lifecycle campaign execution
• Consumer packaged goods, food, beverage, natural products preferred

YOU’LL BE A GREAT FIT:

• Strong critical thinking ability to navigate and solve complex problems
• Solid work ethic, self-starter, and result-oriented
• Natural ability to develop strong, trusting relationships
• Enjoys collaborating with cross-functional partners
• Responsible and a high degree of ownership
• Thrives in an ever-changing work environment
• Effectively managing a multitude of work responsibilities
• Balances attention to detail and swift execution

WHAT WE DO:

We manufacture Yogi and Choice Organics  brand products. Yogi has over 40 tea blends made from 140 exotic spices and botanicals sourced from 100% non-GMO growers around the globe. These herbal, green, and black teas are formulated for delicious taste and healthful benefits. Choice Organics offers a collection of organic traditional tea, herbal tea, and unique, flavorful organic tea blends. Choice teas are sourced exclusively from 100% organic and non-GMO growers around the world and are beautifully balanced to perfection for a full-flavored taste experience.

East West Tea Company is an equal opportunity employer. We value and respect each person's individuality and unique talents. We honor diversity and inclusion. The strength of our people and our guiding principles contribute to East West Tea's leadership and continued success in the natural tea category.