Community Manager

Community Manager

Department: Social Media Management

Employment Type: Full Time

Location: Minneapolis, MN

Description

The Social Lights is a crew of creative strategists, data nerds, and social trend experts who live and breathe at the intersection of social media and culture. We are devoted to decoding culture to activate social fandoms for our brands. We Power Brighter Futures with meaningful connections, backed by the sharpest insights in the game. With a track record for social innovation and measurable results, we are a true marketing partner to our clients - whether they're household names or rising stars.

Our Community Managers are obsessed with their brands and the people behind the screens. They naturally notice comment trends before anyone else. If you're someone who knows when a conversation is gaining momentum and when a moment needs a brand response, this is a perfect role for you. Our Community Managers genuinely enjoy spending time on social platforms and understand that community management is more than just customer service, it's relationship building at scale.

This role sits at the center of brand conversation. You'll monitor, engage, moderate, escalate, identify opportunities, uncover audience insights, and help shape how brands show up in the moments that matter.

You'll spend your days talking with audiences, identifying emerging themes, finding hidden opportunities, flagging risks, and helping brands become active participants in their communities rather than passive publishers.

If your idea of a great day includes finding a comment thread worth jumping into, spotting a cultural moment before it breaks, and turning audience conversations into actionable insights, we'd love to meet you.

Key Responsibilities

• Manage day-to-day conversations across all brand social channels
• Respond to comments, questions, and direct messages in a way that reflects each brand's voice and personality
• Foster meaningful interactions that strengthen brand affinity and community engagement
• Create opportunities for audiences to participate, connect, and engage with brands

• Become deeply immersed in assigned brands, audiences, products, and industries
• Maintain a consistent, accurate, and authentic brand voice across all interactions
• Navigate sensitive conversations with professionalism, empathy, and sound judgment
• Identify opportunities for brands to proactively join relevant conversations and cultural moments

• Review and moderate community conversations across social platforms
• Identify and flag sentiment shifts, emerging themes, audience concerns, and potential issues
• Escalate positive and negative flags in real time, including risks, sensitive issues, customer concerns, high-profile interactions, and high-value opportunities according to established workflows and service levels
• Maintain detailed shift notes and handoffs to ensure seamless coverage

• Identify recurring audience questions, feedback, and content opportunities
• Monitor trends, conversations, creators, competitors, and cultural moments relevant to assigned brands
• Share actionable community insights with account, strategy, creative, and social teams
• Help uncover opportunities to increase engagement, relevance, and audience connection

• Publish, schedule and tag content using publishing tools and native platforms
• Ensure content is published accurately and on time according to platform and brand standards
• Perform quality assurance checks related to community management and content execution
• Support special activations, launches, events, and real-time engagement opportunities

• Follow established workflows, documentation, escalation paths, and quality standards
• Maintain accurate records of community activity, issues, and opportunities
• Collaborate effectively with cross-functional teams to ensure consistent audience experiences
• Help improve community management processes and best practices over time

Coverage Expectations & Requirements

This is a full-time, hourly position scheduled for 40 hours per week. Community Managers are assigned to dedicated brand communities and serve as the front-line voice of those brands across social media platforms. Because social conversations don't stop at 5 p.m., this role includes a combination of weekday, evening, and occasional weekend coverage through a structured scheduling model.


This role includes:

• One scheduled weekend coverage shift per month
• Additional evening or weekend coverage as business needs require with advance notice whenever possible
• Participation in rotational coverage schedules for launches, activations, or high-volume community moments
• Timely communication and thorough shift handoffs to support seamless coverage across the team
• This is a non-exempt, hourly position. Overtime eligibility in accordance with applicable federal and state laws

Compensation
We hire Community Managers as hourly, non-exempt employees. Starting pay for this role is $24/hr (equivalent to approximately $50,000 annually based on a full-time schedule).

Agency work (or social media work) can occasionally require extra time to support clients, campaigns, or emerging opportunities. When that happens, eligible hours worked beyond 40 in a workweek are paid at the applicable overtime rate.

We believe in being transparent about how this role is structured and ensuring team members are compensated appropriately when additional hours are needed.
Competencies

• Strong written communication skills with exceptional attention to tone and detail
• Naturally curious about people, culture, trends, and online behavior
• Excellent judgment and decision-making skills
• Strong organization and time management abilities
• Comfortable balancing multiple brands, priorities, and workflows
• Adaptable and calm in fast-moving environments
• Collaborative team player who communicates effectively across disciplines
• High level of professionalism and accountability
• Ability to identify patterns, insights, and opportunities from audience conversations

Requirements

• 1-3+ years of experience in community management, social media, customer engagement, communications, or related fields
• Strong copywriting, editing, and proofreading skills
• Experience managing social conversations across major social platforms
• Understanding of platform culture, social behaviors, and online communities
• Ability to exercise sound judgment when responding to public-facing conversations
• Strong attention to detail and organizational skills
• Ability to work independently and manage multiple priorities
• Proficiency with social media management and community management tools
• Experience working in fast-paced agency, brand, or marketing environments preferred
• Experience using Sprout Social or comparable social media management, moderation, reporting, or listening tools preferred
• Maintains confidentiality with business relations, personnel matters, client information, platform access, and proprietary materials

*This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.


Benefits and Perks

• Health Insurance
• Dental Insurance
• Voluntary Vision Insurance
• HSA + Company Contribution
• 401k + Company Match
• Generous PTO Policy
• New Macbook Pro
• Cell Phone Stipend
• Paid Employee Parking
• Dog-Friendly Office