Director, Product Marketing, Firefly for Creative Professionals
$170k - $320kAdobe
The opportunity
Adobe Firefly is Adobe's AI-first creative studio, and this role sits at the center of it. As Director of Product Marketing for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption. You'll build and lead a small team of PMMs and own strategy and execution in equal measure, working across product, marketing, and go-to-market teams to connect Firefly's capabilities to the moments that matter most for creative pros.
What you'll do
Let's Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $221,000 - $320,000 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe Firefly is Adobe's AI-first creative studio, and this role sits at the center of it. As Director of Product Marketing for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption. You'll build and lead a small team of PMMs and own strategy and execution in equal measure, working across product, marketing, and go-to-market teams to connect Firefly's capabilities to the moments that matter most for creative pros.
What you'll do
- Own positioning, messaging, and value propositions for Firefly with creative professional segments - translating complex AI capabilities into clear, compelling customer value
- Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users, including integration with existing workflows and AI-native evolution of Creative Cloud desktop apps
- Own marketing strategy for Firefly for creative professionals - from awareness and discovery through usage and retention - in close partnership with channel owners and cross-functional marketing teams
- Own and orchestrate unified launch plans; write creative briefs and maintain a critical eye on channel execution across social, Adobe.com, email, and paid
- Develop and own post-launch optimization strategies informed by usage data - identifying where customers are in their Firefly journey and what interventions accelerate adoption
- Own the PMM perspective on Firefly's business performance, connecting marketing strategy to adoption and engagement outcomes
- Partner with cross-functional teams to ensure messaging is coherent end to end, across broad product surface area and strategic partnerships
- Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value
- Influence the roadmap using customer insight and market analysis - advocate for the customer inside the product process
- 12+ years of product marketing experience, including senior roles driving strategy and execution for innovative products
- 8+ years of experience managing people
- Passion for new technologies, creative products, and the creative industry, with deep knowledge of the GenAI landscape
- End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization
- Proven ability to develop compelling, evergreen product positioning that translates technical capability into customer value and drives engagement and adoption
- Experience launching AI or technically complex products, with an ability to differentiate in a fast-evolving competitive space
- Strong product instincts - you engage meaningfully with roadmaps and advocate for the customer inside the product process
- Ability to toggle between high-level strategy and hands-on execution in a fast-paced, cross-functional environment
- Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving
- Data-driven and insight-led, with genuine customer curiosity - you dig into research and talk directly with users
- Strong POV - you bring a clear perspective, push back when it matters, and operate effectively within a large and complex organization
- Exceptional communication and storytelling skills, with executive presence and the ability to craft narratives that resonate across audiences
Let's Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $221,000 - $320,000 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Vacancy posted 12 hours ago
Similar jobs that could be interesting for youBased on the Director, Product Marketing, Firefly for Creative Professionals in San Francisco, CA vacancy
$170k - $320k
...ideate, edit, and share content. As the Director of Product Marketing for Imaging in our Creators segment,... ...Adobe's vision for image editing and creative empowerment. • Craft compelling... ...Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform...CreativeTemporary workLocal areaWorldwide$170k - $320k
...documents into a broader productivity platform powered by AI, collaboration... .... We're hiring a Director of Product Marketing, B2B Growth & Adoption, to... ...and tools that unleash creativity, productivity and... ...Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience...CreativeTemporary workLocal areaWorldwide$125.8k - $239.73k
...Senior Product Manager This role is part of Adobe... ...brands directly inside creative tools and agentic... ...experiences help creative professionals set up brands quickly,... ...Adobe Express, Adobe Firefly, Creative Cloud, Adobe... ...several U.S. geographic markets, and we pay...CreativeTemporary workLocal areaWorldwide$170k - $320k
...Opportunity We are seeking a Director of Product Marketing, Growth & Platforms to... ...the growth strategy for Firefly, Photoshop, Lightroom, and... ...our products within Adobe’s creative ecosystem by integrating... ...propositions for creative professionals in building, video, and imaging...CreativeTemporary workLocal areaWorldwide$147.9k - $303.75k
...by showcasing our products, innovation, and customer... ..., and the broader market. This role will focus on Adobe’s creativity business and the... ...and strategic Director of Product... ...creator and creative professional product portfolio... ...This includes Adobe Firefly, Photoshop, Premiere...CreativeTemporary workLocal areaRelocation$148.1k - $282.1k
...Summary Adobe is building Firefly Foundry Studio-a managed... ...that unifies Adobe's professional creative tools and customized Firefly... ...for Media & Entertainment production. As a Principal Product... ...across several U.S. geographic markets, and we pay differently based...CreativeTemporary workLocal areaWorldwide$153.2k - $323.55k
...Director Of Product Communications Adobe's communications team... ..., and the broader market. This role will focus on Adobe's creativity business and the people... ...creator and creative professional product portfolio including... .... This includes Adobe Firefly, Photoshop, Premiere,...CreativeTemporary workLocal areaWorldwide- ...progress. That means offering focused products, a frictionless mobile-first... ...the Role We are looking for a Sr Director, Product Marketing & Go-To-Market (PMM & GTM) to define... ..., Analytics, Technology, Operations, Creative, and Brand to enable scalable execution...CreativeWork experience placementWork at officeLocal areaRemote workRelocationFlexible hours
$150k - $155k
...Director of Product Marketing The Director of Product Marketing is a senior leader responsible... ...with Product, Brand Marketing, Creative, PR, Education, Sales, Operations, and... ...strategy across retail partners and professional channels, excluding paid digital media...CreativeFull timeTemporary workSeasonal workRemote work$248.6k - $310.75k
...Director Of Product Marketing Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than... ...and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place....CreativeWork at officeRemote workWork from home- ...collaborative; turn zerotoone ideas into real products, and you "get stuff done" end-to-end.... ...what's next. About the team The Marketing team at Airwallex drives brand awareness... ...By leveraging data-driven insights and creative strategies, we ensure Airwallex stands...CreativeLocal areaWorldwide
$125.8k - $239.73k
...About Firefly Boards Adobe Firefly is reimagining what it means... ...for brand campaigns and product launches. Boards offers a shared... ...led growth, and the future of creative work, this is that role.... ..., product, data science, and marketing, you will invent and deliver...CreativeTemporary workLocal areaWorldwide$154k - $200k
...Director, B2B Product Marketing Remote - United States; San Francisco - Hybrid We're looking for an experienced, strategic, and creative Director of B2B Product Marketing to help define and scale Headspace's position as the leading Mental Health Companion for employers...CreativeFull timeCurrently hiringWork at officeLocal areaRemote work3 days per week$15k
...Growth Product Marketing Lead Dating apps continue to be a connector for people who may not... ...splitting your time between flexing both your creative and analytical sides, this role could... ...and an annual $3,000 stipend for your professional development ~ Investment in your...CreativeFull timeWork experience placementWork at officeFlexible hours3 days per week$99.66k - $167.5k
...shaping an exciting array of product solutions, including Video-... ...About the role: The Growth Marketing team is core to all... ...best efforts to bring forth creative, ambitious ideas for our customers... ...-led remote model, a professional development stipend, comprehensive...CreativeFull timeRemote workFlexible hours$272k - $321k
...Senior Director of Product Marketing Crusoe is on a mission to accelerate the abundance of energy and intelligence. As the only vertically... ...life insurance, short-term and long-term disability ~ Professional development & tuition reimbursement ~ Mental health &...Temporary work$184k - $225k
...We're looking for an experienced Product Marketer with a background in the blockchain, traditional... ...with marketing, communications, and creative teams to bring the Institutional DeFi... ...technologies and make an impact. A professional development budget to support other modes...CreativeFull timeWork at officeLocal area- ...that orchestrates every go-to-market motion, enabling B2B teams... ...companies unlock new levels of productivity and growth across marketing,... ...value propositions. High creative bar: You care about the "... ...in your continuous professional development and skill enhancement...CreativeWork at officeImmediate start
$111.7k - $215.75k
...What you'll Do * Own the product vision, strategy, and roadmap... ...platforms and tools that unleash creativity, productivity and... ...Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience... ...across several U.S. geographic markets, and we pay differently based...CreativeTemporary workLocal areaWorldwide$200k - $250k
...science, enhanced by creativity and driven by responsibility... ...About Sia Experience-Marketing Advisory... ...looking for a Managing Director who is as comfortable... ...team where talented professionals are challenged, supported... ...performance marketing, product marketing, marketing...CreativeWork at officeWorldwideVisa sponsorshipWork visaFlexible hours3 days per week$248k - $310k
...growth across multiple product lines, buyer segments,... ...come in. As our Director of Growth for Emerging... ...a team of world class marketers who own non HCM products... ...Operations, Analytics, Creative, Content, and... ...including a candidate's professional background, experience...CreativeWork at officeWorldwideShift work3 days per week$192.3k - $307.6k
...About the team Visa Marketing Services helps clients grow... ...through smart marketing strategy, creative thinking, and practical execution... ...growth. The role The Director, Client Marketing... ...will lead a team of marketing professionals, set the bar for strategic rigor...CreativeWork experience placementWork at officeLocal areaVisa sponsorship- ...Infleqtion is seeking a Director of Product Marketing, Quantum Computing to shape the positioning, narrative, and go-to-market strategy for our... ..., business development, communications, digital, events, creative, and executive leadership to ensure consistent external positioning...CreativeTemporary workRemote workFlexible hours
- ...is now part of Superhuman, the AI productivity platform on a mission to unlock... ...teams work, and we're looking for a Director of Enterprise Product Marketing to own the go-to-market narrative... ...office, and more) ~ Annual professional development budget and opportunities...Hourly payWorldwideHome officeFlexible hoursShift work
$186k - $232k
...Director, Product Marketing At Early Warning, we've powered and protected the U.S. financial system for over thirty years with cutting-edge... ...Experience managing a small team. High level of personal and professional integrity, sensitivity and confidentiality....Hourly payWork at officeImmediate startVisa sponsorshipWork visaFlexible hours$145.4k - $261.15k
...The opportunity Adobe Firefly is Adobe's AI-first creative studio, and this role sits at the center of it. As a Principal Product Marketing Manager for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors...CreativeTemporary workLocal areaWorldwide- ...Director Of Marketing One Legal, a division of InfoTrack, is a one-stop online solution for legal professionals to file court documents in every California court... ...partnering with our Product team to roll-out new services... ...decision making with creative vision, and who...CreativeWork at office3 days per week
$150k - $200k
...Director of Marketing Cahill Contractors is seeking an energetic and highly motivated marketing professional to join our evolving Business Development and... ...photography schedule and production Client Experience... ...~ Proficiency in Adobe Creative Suite ~ Proficiency in...CreativeFull timeFor contractorsLocal areaFlexible hours$225k - $325k
...Senior Managing Director, New Business Treaty Production - Reinsurance Aon is seeking a business development professional to join our Reinsurance Team.... ...development of sales and marketing strategy designed to... ...anticipates issues and suggests creative solutions. How we...CreativeLocal area- ...We're seeking a Senior Director of Marketing, Corporate Comms to lead our... ...transformative technology products for enterprise population health... ...do more with less and find creative solutions; excels at... ...growth, continual development, professional challenge and the chance to...CreativeTemporary workWork at officeFlexible hours
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Director, Product Marketing, Firefly for Creative Professionals. Be the first to apply!
Related searches
- director product design San Francisco, CA
- product security manager San Francisco, CA
- product manager mobile applications San Francisco, CA
- sr technical product manager San Francisco, CA
- product operations manager San Francisco, CA
- associate product manager web San Francisco, CA
- workday product manager San Francisco, CA
- product manager monetization San Francisco, CA
- data product manager San Francisco, CA
- product manager data analytics San Francisco, CA

