Digital Marketing Specialist

• Manage, curate, and schedule organic content across retailers' social media channels.
• Build and execute targeted paid Meta (Facebook/Instagram) ad campaigns to drive local store traffic and community engagement.
• Set up, monitor, and optimize localized programmatic media campaigns, including Connected TV (CTV), Geofencing, Display Ads, and local SEO strategies.
• Develop, write, and launch SMS/texting marketing campaigns to drive immediate weekly sales and customer loyalty.
• Utilize Canva to create visually appealing, brand-aligned graphics and assets for social media and digital ads.
• Actively consult with independent retailers to pitch and sell AWG’s digital solutions portfolio, including new websites, digital coupon integration, online shopping/e-commerce setups, and interactive weekly circulars.
• Occasionally travel across the tri-state territory (KS, MO, OK) to meet store owners, understand their unique market needs, and present tailored marketing packages.
• Consolidate, analyze, and interpret monthly performance data across all social and programmatic media channels.
• Deliver clear, actionable monthly analytics reports to retailers, demonstrating ROI and providing strategic recommendations for future growth.

Requirements 2–4 years of experience in digital marketing, agency account management, or a related role. Experience in retail, grocery, or CPG (Consumer Packaged Goods) is a major plus. A "Sales Attitude": Comfortable pitching services to business owners, handling objections, and driving adoption of digital programs. Programmatic & Digital Expertise: Hands-on experience with Meta Ads Manager, programmatic advertising platforms (CTV, Display, Geofencing), and a solid understanding of localized SEO. Design Savvy: Functional proficiency in Canva for quick-turnaround graphic creation. Communication & Presentation: Strong public speaking and presentation skills; ability to translate complex digital analytics into simple, business-minded language for retailers. Travel Readiness: Willingness to travel up to 25% within the KS, MO, and OK territory for store visits, grand openings, and regional trade shows. Adaptability: A self-starter mentality capable of managing multiple retail accounts simultaneously in a fast-paced environment. Core Competencies Demonstrates expertise in digital marketing strategies, including programmatic advertising and social media management, while effectively communicating analytics and insights to drive retailer engagement and sales growth. Highest-signal resume keywords Digital Marketing Experience Programmatic Advertising Expertise Meta Ads Manager Proficiency Canva Graphic Design Skills Strong Communication Skills ATS Optimization Keywords Hard Skills Digital Marketing Programmatic Advertising Localized SEO SMS/Text Marketing Analytics Reporting Soft Skills Sales Attitude Adaptability Public Speaking Presentation Skills Industry Keywords Retail Grocery Consumer Packaged Goods (CPG) Digital Solutions E-commerce Tools & Technologies Meta Ads Manager Canva Geofencing Connected TV (CTV) Display Ads #J-18808-Ljbffr Jobtailor