Associate Director, Direct-to-Patient (DTP) Marketing, Oncology

Job Description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Gilead is seeking an Associate Director, Direct-to-Patient (DTP) Marketing, Oncology to develop and execute patient-focused marketing initiatives for our oncology portfolio. This individual will play a critical role in building innovative, data-driven campaigns that educate, engage, and empower patients, caregivers, and communities while supporting key brand objectives.

Reporting to the Director, DTP/DTC Marketing, this role will lead the development and execution of patient marketing initiatives across multiple channels, partnering closely with Oncology HCP Promo, NPP, and aHCP Marketing teams, Public Affairs, including PR and Advocacy, Medical Affairs, Market Research, Legal, Regulatory, Commercial Operations, and external agency partners.

This position combines strategic thinking with operational excellence to help deliver impactful patient experiences across the oncology care continuum.

In this role, you will:

Key Responsibilities

• Develop, execute and lead key components of the patient marketing strategy for oncology brands, ensuring alignment with overall brand objectives and commercial priorities.

• Lead the development of integrated, multi-channel patient campaigns including digital media, websites, social media, patient education, advocacy partnerships, field materials, and emerging engagement channels.

• Drive implementation of patient promotional communication strategies that build disease awareness, facilitate patient activation, and support treatment adoption.

• Define campaign objectives, KPIs, measurement frameworks, and reporting processes to evaluate program performance and optimize execution.

• Lead market research initiatives and leverage patient insights, behavioral data, media trends, and stakeholder feedback to identify opportunities for enhanced patient engagement.

• Partner with patient advocacy key stakeholders to ensure patient-centricity is embedded throughout marketing initiatives.

• Manage agency relationship, leading patient ambassador and fulfillment agencies, and ensure delivery of high-quality creative, media, and strategic outputs that meet objectives, timelines, and budget requirements.

• Gain approval for marketing materials through internal review processes, including management review and Medical-Legal-Regulatory (MLR) review, and secure final production.

• Collaborate cross-functionally with Oncology Marketing, Sales, Medical Affairs, Legal, Regulatory, Market Research, Analytics, Market Access, and other stakeholders to drive integrated execution.

• Provide strategic and tactical input into launch planning activities, patient segmentation, patient journey development, congress strategy, and patient support initiatives.

• Analyze complex business opportunities and patient engagement trends, providing recommendations to improve marketing effectiveness and customer experience.

• Manage marketing budgets, project timelines, and resource allocation to maximize impact and efficiency.

• Ensure all promotional activities are compliant with applicable legal, regulatory, medical, and business compliance requirements.

Basic Qualifications

• Bachelor’s Degree and 10+ years of relevant experience, OR

• Master’s Degree and 8+ years of relevant experience, OR

• PhD Degree and 2+ years of relevant experience

Preferred Qualifications

• 5+ years of pharmaceutical or biotechnology marketing experience with increasing responsibility.

• Experience in oncology marketing, oncology patient engagement, or oncology commercialization.

• Demonstrated success developing patient and consumer focused promotional campaigns.

• Experience supporting product launches or major indication launches within specialty therapeutics.

• Strong understanding of patient journeys, digital marketing, media strategy, and omnichannel engagement approaches.

• MBA or other advanced degree preferred.

• Demonstrated excellence in stakeholder management, collaboration, and influence across matrixed organizations.

• Ability to work both as a team and thought partner, as well as independently.

• Experience developing and executing integrated, multi-channel marketing campaigns targeting patients.

• Strong expertise in patient and consumer communication planning, patient activation, and customer engagement strategy.

• Strategic thinker with demonstrated ability to develop and execute comprehensive marketing plans.

• Experience supporting launch planning and commercialization efforts for specialty pharmaceutical products.

• Proven ability to execute complex initiatives that require extensive cross-functional collaboration and stakeholder alignment.

• Strong analytical capabilities with experience leveraging multiple data sources to inform marketing decisions and optimize performance.

• Excellent project management skills with the ability to manage multiple priorities simultaneously.

• Strong verbal, written, presentation, and interpersonal communication skills.

• Demonstrated understanding of pharmaceutical regulatory requirements and their impact on promotional material development.

• Ability to effectively manage external agency partners, including advertising, media, and patient support vendors.

• Proven budget management and financial stewardship capabilities.

People Leader Accountabilities:

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.

• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

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