Staff Product Manager, Dynamic Ads - Lead DPA Growth

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The company’s three core products are Snapchat, Lens Studio, and its AR glasses, Spectacles. About the Role We’re looking for a Staff Product Manager to join our Ads Platform Product team as the dedicated vertical lead for Dynamic Ads. In this role, you will own the end-to-end strategy, roadmap, and execution for Snap’s Dynamic Product Ads (DPA) business — one of the company’s most critical growth areas. You will drive the evolution of Dynamic Ads solutions, build 0→1 products, and expand DPA into new verticals, all while partnering closely with cross‑functional leaders to deliver measurable advertiser value at scale. What You’ll Do Own the end‑to‑end strategy, roadmap, and execution for Snap’s Dynamic Product Ads (DPA) business, one of the company’s most critical growth areas. Drive the evolution of Dynamic Ads solutions, including building 0→1 products that expand Snap’s capabilities in feed‑based advertising. Define product strategy and roadmap using market insights, emerging trends, and data analysis. Lead core DPA infrastructure, including catalog ingestion, feed quality, optimization, and performance improvements. Expand DPA into new verticals such as Dynamic Travel Ads (DTA), Streaming, and other feed‑based ecosystems. Own end‑to‑end product development across cross‑functional teams including Product, Engineering, Data Science, Design, Marketing, and Sales. Partner with cross‑functional leaders across Formats, Ranking, Product Marketing, and Sales to drive cohesive strategy and execution. Engage with key advertisers and agency partners to understand needs, validate solutions, and build executive‑level relationships. Leverage A/B testing and ad hoc analysis to drive product decisions and measure impact. Communicate insights clearly and influence stakeholders across a matrixed organization. Identify opportunities to increase advertiser value and revenue impact across the DPA ecosystem. Knowledge, Skills & Abilities Experience with ads product development, with a focus on performance or direct response advertising. Experience building shopping, commerce, or feed‑based advertising solutions. Ability to collaborate and drive alignment across all levels, from executives to engineers. Experience driving products from strategy through launch and iteration. Strong communication skills with the ability to influence outcomes across a complex organization. Analytical mindset with experience in experimentation and data‑driven decision making. Minimum Qualifications BS/BA degree or equivalent years of experience. 8+ years of experience building and shipping products at a technology company. Experience working with shopping systems/catalog, feed optimization, and ranking systems. Strong understanding of digital or social advertising. Preferred Qualifications Technical understanding of ad delivery systems and product recommender systems. Experience building or scaling Dynamic Product Ads (DPA) or similar feed‑based ad formats at a major social or search platform. Experience expanding ad products into verticals such as shopping, travel, streaming, gaming, or financial services. Experience working with ML‑based ranking, retrieval, or personalization systems in an ads context. If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information: Snap is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable). Benefits Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success. Compensation In the United States, work locations are assigned a pay zone which determines the salary range for the position. The starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future. Zone A (CA, WA, NYC): The base salary range for this position is $229,000‑$343,000 annually. Zone B: The base salary range for this position is $218,000‑$326,000 annually. Zone C: The base salary range for this position is $195,000‑$292,000 annually. This position is eligible for equity in the form of RSUs. #J-18808-Ljbffr Snap Inc.