Product Manager II - eCommerce Analytics & Business Intelligence (Adobe CJA)

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! OVERVIEW: The Product Manager II is responsible for leading and managing a specific Product for Dick’s Sporting Goods. This role focuses on delivering customer value, driving sales, and business outcomes through continuous improvement and delivery of quality products. Managing your Product requires you to work cross-functionally, communicate up and down the organization, and work closely with your developers, designers, and partners. The Product Manager for Ecommerce Analytics & Business Intelligence owns the analytics and insights product strategy that enables data‑driven decision-making across the ecommerce customer journey. This role partners closely with Ecommerce, Marketing, Merchandising, Growth, and Technology teams to ensure that trusted, actionable insights are available to optimize conversion, engagement, retention, and revenue. The role serves as the product owner for analytics capabilities, with deep hands-on expertise in Adobe Customer Journey Analytics (CJA) and its integration with Adobe Experience Platform (AEP), enabling cross‑channel and person‑based analysis across web, mobile, and offline touchpoints. Product Strategy & Ownership Own the analytics and BI product vision and roadmap for ecommerce measurement, reporting, and insights Define clear product outcomes and KPIs tied to ecommerce funnel performance (ex: conversion, AOV, retention, attribution) Prioritize analytics initiatives based on business impact, effort, and stakeholder needs Act as the single point of accountability for ecommerce analytics capabilities Adobe Customer Journey Analytics (CJA) Lead the implementation, configuration, and ongoing evolution of Adobe Customer Journey Analytics Define and manage CJA Connections, Data Views, Metrics, Dimensions, Segments, and Calculated Metrics Enable cross‑channel, person‑based journey analysis spanning web, mobile app, POS, CRM, and marketing data Partner with data engineering on AEP ingestion, identity stitching, and schema design Support or lead Adobe Analytics → CJA migrations, including validation and reconciliation Business Intelligence & Insights Translate business questions into analytics requirements, dashboards, and decision frameworks Ensure dashboards and reports drive action, not just visibility Partner with analysts to enable self‑service analytics while maintaining data integrity and governance Standardize definitions for ecommerce metrics and KPIs across teams Ensure analytics instrumentation is included early in the product development lifecycle Validate data quality and completeness before and after launches Cross‑Functional Collaboration Work closely with Ecommerce Product Managers to shape requirements and success metrics Partner with Engineering on analytics implementation, testing, and release validation Collaborate with Marketing, Ecomm, and UX on insights that inform optimization decisions Educate stakeholders on analytics capabilities and best practices QUALIFICATIONS: Experience Bachelor's Degree 5+ years of experience in product management, analytics product ownership, or digital analytics Proven experience supporting ecommerce or omnichannel digital products Hands‑on experience with Adobe Customer Journey Analytics (CJA) required Experience working with Adobe Experience Platform (AEP) strongly preferred Deep understanding of ecommerce metrics, funnels, and customer journeys Working knowledge of data concepts: identity stitching, schemas, event instrumentation Comfortable working with SQL‑based datasets and collaborating with data engineering teams Familiarity with experimentation, attribution, and advanced analytics techniques Ability to write clear, testable analytics requirements and PRDs Strong prioritization and stakeholder management skills Experience operating in Agile / Scrum environments Comfortable translating ambiguous business problems into structured analytics solutions Preferred Qualifications Experience in large‑scale retail, omnichannel, or enterprise ecommerce environments Prior ownership of analytics platforms or internal BI products Experience enabling executive‑level dashboards and decision tools Experience driving adoption and analytics maturity across organizations VIRTUAL REQUIREMENTS: At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments. To ensure a smooth and secure experience, please note the following: Cameras must be on during all virtual interviews. AI tools are not permitted to be used by the candidate during any part of the interview process. Offers are contingent upon a satisfactory background check which may include ID verification. If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone! Targeted Pay Range: $83,000.00 - $138,200.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit ACHIEVING SUCCESS AT DICK’S SPORTING GOODS Everything we do is focused on helping athletes achieve their dreams. Accomplishing this takes a team of people committed to being their best. That means learning, growing, advancing and exploring new experiences. Advancing in our career is much like a climbing wall; it isn't always a vertical path. Climbers plan their path, make moves in every direction and reach further. Whatever direction you want to explore, we encourage you to be brave, curious and hungry for new experiences. We are the athletes, the coaches, the energy in the stands, and the fans that fill them. The referees that call the games and the neighbor that can’t wait until the next one. The sports enthusiasts that wake up and strive to reach our personal best. We are DICK’S Sporting Goods – a community united by our passion for sport, standing together in our pursuit of our best. What we bring to the game is what we believe will change it. By upholding the values that strengthen our performance, fosters collaboration, and ignites our desire to win, we actively demonstrate the impact and change we inspire when we work as one.