Digital Marketing Specialist - PPC

Digital Marketing Specialist - PPC

Company Description Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes! For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

Job Description The Digital Marketing Specialist is responsible for executing and optimizing paid media strategies that drive brand growth, lead generation, and revenue across both B2B and B2C audiences. This role focuses on full-funnel paid media performance, including awareness, consideration, and conversion, with a strong emphasis on PPC and conversion rate optimization. This Specialist operates as both a strategist and hands-on executor, managing campaigns across search, display, video, and programmatic channels. The role collaborates cross-functionally to deliver measurable results, leveraging data, experimentation, and emerging AI capabilities to improve campaign performance, efficiency, and scalability.

What You'll Be Doing:

• Plan, execute, and optimize paid media campaigns across Google Ads, Microsoft Ads (Bing), YouTube, display, programmatic (DV360), 6sense, and emerging channels (e.g., CTV).
• Develop full-funnel strategies that support awareness, retargeting, and conversion goals for both B2B and B2C campaigns.
• Conduct keyword research, audience targeting, bid strategy optimization, and campaign structuring to maximize performance.
• Write and optimize ad copy for search campaigns and landing pages; provide messaging recommendations for display and video creative.
• Own landing page performance by developing and executing A/B and multivariate tests using tools such as Instapage and AB Tasty.
• Analyze campaign performance using GA4, platform analytics, Salesforce, and 6sense; deliver monthly reporting with actionable insights and recommendations.
• Optimize toward key KPIs including revenue, ROAS, pipeline, bookings, and cost per lead (CPL).
• Leverage AI tools (e.g., ChatGPT Enterprise, Microsoft Copilot, platform-native AI) to support campaign development, analysis, and optimization.
• Apply AI to streamline workflows such as reporting, keyword research, audience insights, and testing ideation.
• Evaluate and refine AI-generated outputs to ensure accuracy, quality, and alignment with business goals.
• Identify opportunities to improve efficiency and scale through automation and AI-assisted processes.
• Contribute to improving marketing workflows by identifying repetitive or manual processes that could be streamlined or automated.
• Support testing strategies across campaigns and landing pages, using both platform tools and AI-assisted insights to accelerate learning.
• Collaborate with demand generation, content, creative, and marketing operations teams to align campaign strategy and execution.
• Partner with cross-functional teams to ensure messaging, targeting, and user experience are aligned across the funnel.
• Stay informed on digital marketing trends, platform updates, and evolving AI capabilities to continuously improve performance.

Qualifications You've Got What It Takes If You Have:

• Paid Media Strategy & Optimization: The ability to plan, execute, and continuously improve paid media campaigns across channels by applying data-driven strategies, testing methodologies, and performance insights to achieve business objectives.
• Data Analysis & Performance Marketing: The ability to interpret marketing data, identify trends, and translate insights into actionable recommendations that improve campaign effectiveness and drive measurable results.
• Conversion Rate Optimization (CRO): The ability to analyze user behavior and optimize digital experiences through structured testing and experimentation to improve conversion rates and overall campaign performance.
• AI Integration and Optimization: The ability to effectively implement, integrate, and optimize artificial intelligence technologies within business processes.
• Target Market Knowledge: The ability to understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions.
• Marketing Strategy: The ability to craft and implement comprehensive marketing plans that align with and drive the overall business objectives.
• Marketing Tool Management: Utilization of a wide range of relevant marketing enablement tools.
• 2 years of experience directly managing paid search marketing campaigns in Google Ads and Microsoft Ads.
• Strong management and reporting capabilities using Google Ads, Microsoft Ad, and GA4 platforms.
• Experience using AI tools to support marketing workflows, analysis, or content development.
• Bachelor's Degree

It Would Be Ideal If You Have:

• Experience with paid media outside of search marketing: programmatic advertising, DV360, 6sense or other ABM platform, CTV, etc.
• Familiarity with Salesforce, PowerBI, Data Studio, Ahrefs, and other performance reporting tools.
• Experience with landing page optimization platforms (e.g., Instapage) and experimentation tools (e.g., AB Tasty).
• Current certifications in Google Ads, GA4, and/or Microsoft Advertising.
• Experience in both B2B and B2C marketing (healthcare industry a plus).

Additional Information In Office Requirement: Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters (close to the Raleigh/Durham airport) approximately 30 days/quarter.

Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions. All your information will be kept confidential according to EEO guidelines. Disclosure requirements pertaining to the collection of your personal data: Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG. The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here. You can contact the company's Data Protection Officer at the above-mentioned postal address. Further information on data protection and your rights can be found here.