Site Marketing Manager

Job Description Fabletics is looking for a Site Marketing Manager (Fabletics Mens) to support the execution of site marketing experiences across campaigns, launches, and key moments for the men’s business. This role will be responsible for translating brand and marketing strategies into engaging, conversion-driven site experiences that balance storytelling, product education, and performance. You’ll support the site as a key marketing channel, partnering closely with Brand Marketing, Creative, Site Merchandising, and Ecomm Ops teams to ensure the site shows up cohesively, on-brand, and optimized for business results. This role is ideal for a strong marketer who thrives at the intersection of brand, commerce, and customer experience. What You’ll Do Support the execution of site marketing campaigns, product launches, and seasonal moments for Fabletics Men. Translate brand and marketing priorities into homepage, landing page, and on-site storytelling. Execute site campaigns end-to-end, from briefing to launch to optimization. Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling. Collaborate with Analytics teams to help balance brand storytelling with conversion performance. Support site marketing best practices, including asset hierarchy, messaging cadence, and customer journey. Manage timelines, approvals, and cross-functional dependencies to deliver on-time launches. Monitor performance and customer behavior, using insights to support optimization of site experiences. Contribute to planning and post-launch reviews, sharing learnings and recommendations. Who You Are A strong marketer with a point of view on how brand shows up on-site. Highly organized and comfortable managing multiple projects and timelines. Comfortable working across creative storytelling and performance metrics. A clear communicator who can collaborate effectively across teams. Comfortable operating in a fast-paced, high-growth environment. Excited to learn, grow, and build scalable processes over time. What You Bring 4–6+ years of experience in site marketing or e-commerce marketing. Experience supporting homepage and landing page experiences for a consumer brand. Experience executing campaigns and launches across digital channels. Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams. Data-informed mindset with the ability to interpret performance and support optimization. Experience supporting a specific category or business (e.g., men’s) is a plus. Retail, fashion, or activewear experience preferred. Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation. Why Join Fabletics Be part of a high-growth, innovative global brand Own a highly visible channel that directly impacts revenue and brand perception Work cross-functionally with best-in-class teams across Brand, Product, Creative, and Growth Help shape how Fabletics shows up digitally for millions of members worldwide Competitive compensation, benefits, and growth opportunities Where we are: This role will be based in our El Segundo Headquarters Compensation & Total Rewards Hybrid Work Schedule* Discretionary Paid Time Off* Summer Fridays* Healthcare Plans Employee Discounts 401k Annual Bonus Program Equity Program* And More *Varied for retail, fulfillment and fully remote roles. The annual basesalary range for this position is from $94,000-$110,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location. Security Alert: Protect yourself from scams At Fabletics, we’re dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means. Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable law. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. We encourage you to apply regardless of meeting all qualifications and/or requirements. #J-18808-Ljbffr