Associate Director, Direct-To-Consumer Innovation & Digital Health

BeOne Medicines is a global oncology biotechnology company committed to transforming cancer care through science, technology, and human connection. Guided by our core values-putting patients first, driving excellence, fostering ingenuity, and collaborating across disciplines-we are building an ecosystem that unites breakthrough therapies with exceptional patient experiences. We're seeking builders who want to reimagine healthcare at the intersection of empathy and technology - those who thrive where meaningful impact meets scale. As Associate Director, DTC Innovation & Digital Health , you will define and lead the strategy for BeOne's next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and other hematologic malignances. You'll be responsible for architecting a seamless, compliant, and personalized customer experience-one that helps patients, caregivers, and HCPs navigate a diagnosis and treatment decision with confidence and clarity. You'll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first. Essential Functions of the Job: Build content & tools for patients, caregivers, and HCPs who have been diagnosed and/or treated with CLL, WM, MZL, MCL, and FL Define a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences. Manage reporting & dashboarding for CLL Navigator Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust. Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion. Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences. Drive agile execution, sprint planning, and release management across internal and external partners Champion a customer-first culture , balancing measurable impact with empathy, inclusion, and accessibility. Expand CLL Navigator social media presence, including partnerships with patient advocacy groups, expansion to TikTok, and acquisition of new followers Drive KOL engagement for unbranded & branded content generation and medical education We're particularly interested in candidates who have scaled health, wellness, or experience platforms at leading consumer technology companies, or health startup similar environments , and who are motivated by impact in human health. Minimum Qualifications Bachelor's degree in Business, Engineering, Computer Science, Design, or related field. 8+ years of product management experience , ideally in healthcare, biotech, or digital health. Proven ability to define strategy and deliver products that blend usability, scalability, and compliance . Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture. Demonstrated success using data and behavioral insights to drive product optimization . Excellent stakeholder management, cross-functional collaboration, and communication skills. Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement. Preferred Qualifications Master's degree or MBA. Experience at leading consumer technology companies, or other leading consumer technology companies , ideally in health, wellness, or customer experience. Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement. Background in oncology, chronic disease management, or digital therapeutics a plus. Supervisory Responsibilities N/A Education Required Bachelor's degree in Business, Engineering, Computer Science, Design, or related field. Travel: 20% BeiGene Global Competencies Fosters Teamwork Provides and Solicits Honest and Actionable Feedback Self-Awareness Acts Inclusively Demonstrates Initiative Entrepreneurial Mindset Continuous Learning Embraces Change Results-Oriented Analytical Thinking/Data Analysis Financial Excellence Communicates with Clarity All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or pro #J-18808-Ljbffr BeOne Medicines Ltd.