Content Design, Vice President

Job Description

As a Vice President of Content Design in Co-Brand Card, you will develop and execute content plans for inclusive, usable product experiences and play a pivotal role in shaping customer experiences through content. Lead strategically important initiatives, drive innovative solutions to complex problems, and collaborate with cross-functional teams. Leverage your expertise in content design and content architecture and provide guidance and direction in the narrative structure of products and services. Create engaging, user-friendly content that effectively communicates complex concepts to a diverse audience. Champion inclusive design and customer experience and contribute to the success of JPMorgan Chase's user experience design efforts.

In this role, you will architect and deliver modular, scalable content systems for the Co-Brand portfolio—creating reusable frameworks, templates, and governance that scale across multiple partners and cards while tailoring variants to each partner’s brand, legal requirements, and customer needs. You will set strategy, lead execution, and measure impact in close partnership with Product, Partner Portfolio, Development, Data, and Research. Your success will depend on excellent content craft and strong leadership capabilities. You’ll work collaboratively with Research and Design to clarify customer needs and build a deep understanding of the business to drive outcomes.

Job Responsibilities

• Develop and implement content design strategies for multiple product components, ensuring alignment with business and user experience goals
• Facilitate end-to-end discovery workshops with designers to understand narrative and optimal content architecture
• Use content models and taxonomies to design, structure, and organize digital content for intuitive customer experiences
• Collaborate with cross-product teams to develop consistent voice and narrative structures
• Champion inclusive language for a diverse audience, ensuring positive customer interactions
• Design and lead content deliveries that meet legal requirements and accessibility standards
• Lead legal and compliance reviews, designing accessible content that safeguards the business and advocates for customers
• Architect scalable content systems with clear governance and versioning for partner-specific customization
• Create partner playbooks and variation guidelines to preserve coherence while tailoring content to each partner’s needs
• Drive delivery at scale: manage content pipelines and release plans across multiple partner programs
• Coordinate cross-functional handoffs with Product, Engineering, Legal, and Marketing

Required Qualifications, Capabilities, and Skills

• 5+ years of experience or equivalent expertise in content design, editing, writing, strategy, process, and architecture for digital products and platforms
• Ability to design effective content architecture for enhanced user experience and easy navigation
• Expertise in written and verbal storytelling, clarifying complex concepts for diverse audiences
• Extensive experience facilitating workshops for product and experience design
• Advanced technical literacy and deep understanding of content platforms and their impact on user experience
• Champion inclusive, accessible language for a diverse audience
• Experience building scalable content frameworks in multi-brand or co-brand environments
• Background in content operations and familiarity with design systems/component libraries
• Ability to translate partner agreements and regulatory requirements into actionable content standards
• Proven track record balancing strategic planning with hands-on delivery across complex, cross-functional programs

Preferred Qualifications, Capabilities, and Skills

• Design leadership or managerial experience
• Experience in financial services or marketing communications
• Proficiency in Figma and UX/UI design
• Experience designing and implementing end-to-end service design and strategy

 

 

 

 

 

 

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm’s data sharing principles of security, customer control and convenience, and privacy.