Marketing Director

Benefits:

• Health insurance
• Opportunity for advancement
• Paid time off
• Bonus based on performance
• Competitive salary

Position Summary

The Marketing Director is responsible for developing and executing the overall marketing strategy for One on One Fitness Consultants Inc. located in State College, Pennsylvania. This individual leads all marketing initiatives that generate awareness, attract qualified leads, strengthen the One on One brand, and lead recruiting efforts. The Marketing Director works closely with leadership and team members to ensure marketing efforts align with the company's mission of helping people live healthier, happier lives.

Responsibilities

Strategic Marketing

• Develop and execute the marketing strategy aligned with company growth goals.
• Establish marketing campaigns to promote services and engage with the local community.

Digital Marketing

• Manage website content and optimize for AEO and SEO.
• Develop and execute email marketing campaigns
• Create and oversee educational content including blog posts, newsletters, videos and social media
• Coordinate digital advertising campaigns including Google, Meta, and other paid channels.
• Analyze campaign performance and adjust strategies based on results.

Community Outreach

• Support One on One's "Give Back" initiative by promoting and coordinating One on One's community events.

Recruiting

• Develop a recruiting strategy for finding the best fitness professionals and registered dietitians in the industry
• Maintain current job listings on all platforms
• Promote and advertise One on One's mentorship program

Analytics & Reporting

• Track key marketing metrics including:
  • Lead generation
  • Cost per lead
  • Conversion rates
  • Client acquisition
  • Website traffic
  • Social media performance
  • Email engagement
  • Present monthly marketing reports and recommendations to leadership.

Qualifications

• A desire to support One on One's mission to help people live healthy and happy lives.
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Experience managing digital advertising campaigns.
• Strong understanding of AEO/SEO, social media, email marketing, and content strategy.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Creative mindset with strong attention to detail.

Preferred Qualifications

• 3+ years of marketing experience, preferably in health, fitness, wellness, or service industries.
• Experience in the fitness, wellness, or healthcare industry.
• Graphic design or video editing experience.
• Experience with HubSpot, Constant Contact, Canva, Google Analytics, Meta Business Suite, or similar marketing platforms.
• Photography and content creation experience.

Compensation Compensation is grounded in a pay-for-performance philosophy that rewards exceptional performanceStarting salary range is $70,000-80,000 per year depending on experience, capabilities, and demonstrated track record. The position is also eligible for an annual performance-based bonus tied to individual and company results.


One on One has a strong philosophy of rewarding sustained high performance and long-term contribution. Successful team members have the opportunity for meaningful compensation growth over time. Team members with 4+ years of service can expect to make no less than $110,000 per year in base pay

Benefits

• Benefits include retirement with a company match, 100% health insurance, paid time off, longevity bonuses and more.

Application Requirements Submit a cover letter and resume to apply. Applications will not be considered without a cover letter

Why One on One?

One on One has provided the best in fitness and wellness since 1986. As our company grows, the Marketing Director will play a key role in fulfilling our mission while helping shape our vision for the future. If your career plans involve joining a team of professionals whom are committed to excellence, we'd love to hear from you. Learn more at


Compensation: $70,000.00 - $80,000.00 per year


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

One on One Fitness Consultants Inc

Our Mission

To provide each client and team member with the inspiration and tools required to realize their potential through experiencing One on One's tradition of excellence.

Company Description

Since 1986, One on One has been the premier provider of fitness and nutrition services in State College, Pennsylvania. It is our desire to hire professionals committed to providing the full-spectrum of wellness services: fitness, nutrition and habit change.

Fitness Services

Forty+ years of experience has taught us that the key to a successful fitness experience is starting successfully. At One on One, all clients spend at least their first month on our Personal Fitness program. Here they are given the personalized attention necessary to ensure that they have the know-how and increased level of fitness to allow them to participate in other, less supervised programs successfully. For some, this prevents the urge to push too far too soon, often preventing injury. For others, it simply takes the guess work out of exercising, allowing them to train with confidence.

Nutrition Services

Consistent with our philosophy of focusing on a successful, lasting wellness experience, One on One provides the finest nutrition services available. From weight loss strategies to fueling for performance, our staff of Registered Dietitians will help you every step of the way. Just like there is no "one size fits all" fitness program, there is no one size fits all nutrition program.


Habit Change

Sustaining healthy nutrition habits is about more than just nutrition education. One on One empowers their clients, through education and a strong sense of community, to take control of their lives by giving them the tools to break destructive habits and create new ones.

Nothing is more gratifying than seeing our clients begin to "spiral up" after having this significant, early success. The key is meeting them where they need to be met and providing a truly personalized, professional experience.

Since its inception in 1986, Fitness Consultants Inc. (now doing business as One on One) has helped thousands of individuals achieve their health and fitness goals. In addition, One on One has employed and mentored hundreds of successful fitness professionals.

Company Website: