Marketing Specialist

Division: Management Services Office (MSO) Reports to: Mission Advancement Director

POSITION SUMMARY:

Guest House is seeking a Marketing Specialist to support digital and print marketing, website content, photography, social media, presentations, podcast materials, campaign collateral, and referral outreach. The initial focus of the role will be the Men’s Program marketing campaign, including referral materials, website updates, direct mail, email assets, podcast support, presentations, social media content, and outreach to Catholic leaders and referral sources. This position will also create, organize, maintain, and continually monitor the Men’s Program referral database using KIPU, Salesforce, Excel, and related tools. Following the successful launch and stabilization of the campaign, the role may expand to support broader Guest House marketing needs across programs, events, donor engagement, education initiatives, podcast promotion, website updates, and general brand materials.

DUTIES AND RESPONSIBILITIES:

Men’s Program Campaign: Initial Priority Provide primary marketing and outreach support for the Men’s Program campaign launch during the initial phase of the role, approximately the first six months. Create, organize, maintain, and continually monitor a comprehensive database of past, current, and potential referents and referral sources for the Men’s Program. Develop and update campaign materials, including referral pieces, direct mail, website content, email assets, presentation decks, QR codes, downloadable resources, and podcast-related materials. Support campaign tracking and reporting, including contacts reached, follow-up activity, list updates, and weekly, monthly, and quarterly KPIs. Support The Guest House Forum podcast as it relates to Men’s Program outreach, including Riverside recordings, YouTube uploads, streaming platform coordination, clips, captions, and promotional assets. Organize campaign files, photos, design assets, templates, vendor files, contact lists, and other related marketing resources. Coordinate with staff and vendors on print production, design projects, website updates, photography, podcast support, and promotional materials. Continued Men’s Program Support, Referral Database, and Outreach Monitoring Continue to update and refresh Men’s Program materials following the initial campaign launch. Maintain the Men’s Program referral database on an ongoing basis. Coordinate with Mission Advancement, Admissions, Leadership, and Program staff to ensure referral outreach is accurate, aligned, and consistently cultivated beyond the initial campaign period. Expanded Marketing Support: Following Successful Campaign Launch Support broader Guest House marketing needs across programs, events, donor engagement, education initiatives, podcast promotion, website updates, and general brand materials. Create and update print and digital assets, including flyers, brochures, presentations, event materials, social media graphics, donor pieces, campaign collateral, and other branded materials. Support digital and print marketing assets for From Silence to Support, Recovery Sunday, and other Guest House education, prevention, referral, and outreach initiatives. Assist with social media planning, scheduling, content creation, website updates, content repurposing, file organization, and basic quality control for marketing materials and campaign assets.

PLATFORMS AND TOOLS

This position will regularly use or support Microsoft Office Suite (Word, PowerPoint, Excel, Outlook, and Teams), Canva, KIPU, Salesforce, Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Acrobat), WordPress, Loomly, Riverside, YouTube, podcast streaming platforms, and social media channels including Facebook, LinkedIn, and Instagram. The role may also support email marketing, CRM, donor database, analytics, file storage, QR code, and project management tools as needed.

CORE COMPETENCIES

Database Ownership: Creates, maintains, monitors, and continually improves the Men’s Program referral database, ensuring contact records, assignments, outreach notes, and referral source information remain accurate and current. Collaboration: Works closely with Mission Advancement, Admissions, Leadership, Program staff, vendors, and other team members to complete projects. Understands that marketing materials are developed through shared input, review, and approval. Marketing Production: Creates clean, professional, mission-aligned materials for print and digital use. Organization: Effectively manages priorities, files, templates, photos, assets, timelines, and campaign materials. Attention to Detail: Maintains accuracy, consistency, grammar, formatting, and brand alignment. Digital Skills: Comfortable working across multiple platforms and supporting website, social media, podcast, and digital content needs. Communication: Communicates clearly with staff, vendors, and partners; receives feedback professionally and incorporates edits accurately. Project Coordination: Manages multiple projects and deadlines while keeping the appropriate team members informed. Judgment and Discretion: Demonstrates confidentiality, integrity, and sound decision-making. Mission Alignment: Supports the Catholic, mission-driven environment of Guest House with professionalism and care. Initiative and Flexibility: Anticipates needs, adapts to shifting priorities, and follows through on assigned projects.

QUALIFICATIONS

Bachelor’s Degree in a related field. Two to five years of successful marketing experience. Experience with Catholic Communities. Sincere passion for and understanding of the Guest House Mission, Vision and Values. Ability to understand the needs and interests of leadership. Must possess excellent interpersonal skills. #J-18808-Ljbffr Guest House, Inc.