Web Analytics Specialist

CRO Systems Architect — Growth Driver, AI-First Funnel Optimization Address 600 English Cove Road, Whitwell, TN, 37397, US Job Description Compensation & Logistics Competitive salary plus performance bonus tied to booked revenue impact Benefits, company‑issued gear, and learning budget Flexible location with core collaboration hours aligned to CST The Opportunity You won’t just design experiments—you’ll build and operate the systems that power a luxury booking funnel. This role blends analytical rigor with hands‑on execution. Every test you deploy directly impacts millions in potential revenue and helps redefine what luxury feels like online. We’re looking for a technical CRO architect who thrives in data, automation, and code—someone who can translate insight into deployed experiments without waiting on a dev queue. Core Mission Engineer a scalable experimentation framework that turns traffic into transactions—across the site, booking engine, and post‑purchase experience. Own the systems, data layer, and automation that make conversion lift measurable, repeatable, and fast. What You’ll Own Technical Infrastructure & Experimentation Build and manage a testing framework (Optimizely, VWO, or server‑side) Implement and QA event tracking in GA4, GTM, and HubSpot Design data taxonomies and conversion pipelines Launch a CRO dashboard (Looker Studio or BigQuery integrated with HubSpot) Maintain data integrity across website, booking engine, CRM, and payment stack Data Analysis & Modeling Model funnel performance and drop‑offs Apply A/B testing math, Bayesian or sequential methods Use regression and variance reduction to isolate true lift Integrate test results into attribution models and revenue tracking Automation & Implementation Deploy tests directly using HTML/CSS/JS or CMS platforms Automate workflows like abandoned carts and referrals using HubSpot or custom webhooks Use AI tools for QA, user‑session clustering, and hypothesis generation UX & Optimization (30%) Wireframe and prototype improved flows in Figma Audit and improve mobile UX, Core Web Vitals, and form conversion Execute visual tests to refine trust signals and offer presentation Outcomes in First 90 Days Stand up a clean, validated CRO data layer Deploy 12–16 experiments with full documentation Permanently ship at least 5 winning tests with measurable lift Improve checkout completion rate and add‑on attach rate Launch a live CRO dashboard with test velocity and revenue attribution Skills & Experience You Bring Optimizely, VWO, or server‑side experimentation tools Automation via APIs, HubSpot workflows, or webhooks Performance audits: Core Web Vitals, Lighthouse, lazy loading UX optimization via heatmaps, session replays, usability testing Bonus: Python or R for advanced analytics Do Not Apply If You need step‑by‑step oversight or are looking for a traditional 9–5 You avoid high‑accountability environments or detailed execution Referral Bonus Refer a successful candidate and earn $1,000 after six months of employment. #J-18808-Ljbffr