Web Strategist

About Fordham:

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Department: Marketing and Communications

Campus: Lincoln Center (LC) - NYC

Position Summary:

Reporting to the Director, Online Engagement, the Web Strategist plays a pivotal role in advancing the digital presence and communications strategy of Fordham University. This position is responsible for constructing engaging visual web page layouts that are highly optimized for both Search Engine Optimization ( SEO ) and Generative Engine Optimization ( GEO ).

The Web Strategist will leverage a variety of digital platforms and modern UI/UX design principles to create compelling user experiences that enhance brand awareness, drive engagement, and ensure the institution’s content is widely discoverable across traditional search engines and AI-driven platforms.

This role will provide strategic guidance on website architecture, visual storytelling, web analytics, and content discoverability. Furthermore, this position will be instrumental in developing in-house training programs to empower University Marketing and Communications staff and partners in utilizing digital design tools, SEO , and GEO best practices.

Essential Functions:

Constructs engaging, visually appealing, and user-centric web page layouts that align with modern design trends and accessibility standards. Builds wireframes and collaborates with the team’s web developer to build and test in our CMS .

Develops and implements comprehensive SEO and GEO strategies to ensure university web pages rank highly on traditional search engines and AI-generated search overviews.

Works closely with the Senior Director of Online Engagement to develop on demand training material for university web editors focusing on visual layout best practices, SEO strategies, and AI-driven search ( GEO ).

Reviews web analytics, search performance (Google Search Console), SEO keyword rankings, and GEO visibility to provide metric reports to clients and adjust web strategies for optimal performance.

Provides client support and training to faculty, staff, and students for CMS platforms (Terminalfour, Wordpress) and web-governance tools (SiteImprove, Brightedge), emphasizing content optimization.

Oversees and helps to manage the school’s internal site search platform, Funnelback, optimizing search algorithms and results for user intent.

Liaises with the Creative Services team to select, crop, and resize images in Photoshop to enhance visual storytelling and overall page layout engagement.

Serves as a project manager for web design and strategy initiatives, taking ownership throughout the full lifecycle of web layout projects.

Provides technical support and guidance for various marketing technology (martech) platforms utilized by UMC , ensuring they integrate seamlessly with SEO / GEO goals.

Oversees and maintains the school’s internal site search platform, optimizing search algorithms and results for user intent.

Informs clients on the best web layout practices, SEO / GEO requirements, and accessibility guidelines to ensure ADA compliance and maximum discoverability.

Actively participates in team and client meetings and remains informed on the status and progress of web strategy projects.

Oversees training and assignments for student workers related to content entry and basic search optimization tasks.

Required Qualifications:

B.A. or B.S. in Web Design, Digital Communications, Computer Science, Marketing, or a related field.

Minimum of 2 years of experience in digital communications including website management, HTML , technical support, web analytics, and Photoshop.

Minimum Salary: $60,000

Maximum Salary: $72,450