Sr Director, Digital Experience & Site Merchandising

Sr Director, Digital Experience & Site Merchandising Department: Digital / eCommerce Employment Type: Full Time Location: Los Angeles HQ Compensation: $200,000 - $215,000 / year Description SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers. As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets. The Sr Director, Digital Experience & Site Merchandising will lead and scale the end-to-end digital storefront, driving revenue growth, conversion, and customer engagement across global markets. This role oversees site merchandising, product discovery, campaign and drop strategy, category management, and catalog/content operations through a team of functional leaders. This leader operates at the intersection of commercial strategy, customer experience, and operational execution, translating business priorities into high-performing onsite experiences while ensuring the digital experience reflects and elevates the brand. Key Responsibilities Own the digital storefront strategy and performance, including revenue, conversion, and customer engagement Balance brand storytelling with commercial performance to deliver elevated customer experience Lead and develop a team of leaders across site merchandising, product discovery, category management, and catalog & content management Define and execute global campaign, launch, and drop strategies, ensuring compelling, brand-right onsite experiences Oversee product discovery across navigation, search, and merchandising to optimize the customer journey Drive category performance through strong trading, assortment presentation, and data-driven decision-making Ensure scalable, high-quality catalog and content operations, including product data, imagery, and site readiness Partner cross-functionally with Marketing, Product Management, Merchandising, Planning, and Supply Chain to align demand, experience, and inventory Establish global frameworks while enabling effective regional localization and execution Skills, Knowledge and Expertise 8-10 years in ecommerce, digital merchandising, or online trading, with experience in a ~$1B+ business Proven track record of driving revenue growth, conversion, and digital performance at scale Experience leading and developing high-performing teams and leaders Deep expertise in site merchandising, product discovery, and ecommerce operations Strong commercial and analytical acumen, with ability to manage complex tradeoffs Experience operating in fast-paced, high-growth environments Leadership Profile Leader of leaders who sets direction and empowers teams to execute Strong cross-functional partner and influencer Balances strategic thinking with hands-on execution when needed Data-driven, with a strong focus on outcomes and performance Strong appreciation for brand, design, and delivering an elevated customer experience Benefits, Culture and Perks Benefits and Culture Up to 100% Company Paid Healthcare (medical, dental, vision) Kind Body Fertility Benefits 401(k) savings plan with up to 4% match Unlimited PTO Full Access to LinkedIn learning Employee Discounts Perks (HQ Location) Free weekly catered lunch at HQ – M/T/W/Th Dog-Friendly office on a Thursday and Friday Free Swag Giveaways Annual Holiday Party Annual Summer Party Invitations to pop-ups and other company events Complimentary daily office snacks and beverages #J-18808-Ljbffr SKIMS