Senior Vice President, Social Strategy

SVP, Head Of Social Strategy

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

As SVP, Head of Social Strategy, you will define how our client participates in culture, platforms and communities—and help shape the role social plays across the broader enterprise. You will lead one of two interconnected practices within our new Social & Content Ecosystem Practice, working in close partnership with the Head of Content Strategy to turn audience and cultural intelligence into connected experiences that inspire, guide and support people—and drive growth. Social is increasingly the front door to brands: a place where people discover, search, engage, ask questions, form opinions and participate in culture. Your role is to help Bank of America capitalize on that shift—moving social from a channel and campaign capability into a source of intelligence, relevance, influence and business value. You will lead a multidisciplinary social strategy team and act as an enterprise consultant, partnering with the Social COE, lines of business, Marketing, Communications, Media, Creative, Data and Experience teams.

Responsibilities

Define the Social North Star Set the enterprise vision for how our client shows up across social platforms, culture and communities. Define the role social plays across brand building, prospect engagement, customer relationships, reputation and business growth. Help evolve social from a channel strategy into an enterprise capability. Build a clear point of view on the future of social discovery, creators, communities, platforms and AI. Turn Culture & Audience Behavior into Advantage Build a modern approach to social and cultural intelligence that identifies emerging behaviors, conversations and opportunities. Translate listening, platform and audience signals into intelligence that informs the broader brand and marketing ecosystem. Identify opportunities for our client to participate meaningfully in culture rather than simply communicate into it. Champion relevance with emerging audiences, particularly Gen Z. Lead Social Strategy Across the Enterprise Set the strategic approach across the Social COE and LOB social strategies. Lead social strategy for brand storytelling, sponsorships and major cultural moments. Shape creator and influencer strategy and define how partnerships can extend relevance and credibility. Lead thinking across organic, paid campaign social, community and real-time social opportunities. Explore and define the growing role of social signals and content in search and LLM discoverability. Be an Enterprise Consultant Serve as a senior strategic advisor to client leaders across Marketing, Social, Communications and the broader enterprise. Bring proactive opportunities and provocative thinking beyond individual briefs. Connect social intelligence to broader questions of brand, reputation, customer experience and growth. Help senior stakeholders navigate rapid shifts in platforms, culture, creators, technology and audience behavior. Build & Lead the Social Strategy Practice Lead and develop a multidisciplinary team spanning senior social leaders through strategists. Define the capabilities, tools, frameworks and ways of working required for a modern social strategy practice. Create a culture of curiosity, experimentation and strategic excellence. Stay close to the work—shaping important briefs, elevating outputs and coaching the team. Build the Connected Social & Content Ecosystem Partner as a peer with the Head of Content Strategy to create one connected Social & Content Ecosystem. Turn social and cultural intelligence into signals that inform content, customer journeys and experiences. Work with specialist expertise across AI/LLM, Search/AEO, Experience Design, UX, MarTech, Personalization and Data & Analytics. Partner seamlessly across Creative, Media, Communications, Production and the broader GroupeConnect Strategy organization.

Qualifications

Experience & Expertise 12–15+ years in social, integrated, communications and/or brand strategy. Deep expertise in social platforms, culture, communities and audience behavior. Experience shaping social strategy for complex, high-profile brands. Strong understanding of creators, influencers, social listening and emerging platform behaviors. Financial services or another highly regulated category is strongly preferred. Strategic & Executive Leadership A strong, differentiated point of view on the future of social. Ability to turn cultural and audience signals into enterprise-level strategy. C-suite presence and the ability to influence senior stakeholders across different disciplines. Equal comfort creating a long-term north star and getting close to the work required to deliver it. Proven ability to lead and inspire senior talent. Mindset You are a builder, connector and change-maker. You are energized by newness and ambiguity and thrive in environments where the opportunity is still being defined. You are deeply curious—about people, culture, platforms, technology and what's coming next—and turn that curiosity into action. You don't wait for change to happen; you help make it happen. You bring people with you, challenge established ways of working and are comfortable testing, learning and evolving as the landscape changes. Above all, you believe social can do far more than generate engagement—it can help an enterprise understand people, participate in culture, shape perception and drive growth.

Additional information Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $180,215.00 - USD $286,832.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.