Healthcare Marketing Principal

Virtual Vocations Inc

Owning the go-to-market strategy for the Healthcare vertical in the Americas, the full-time remote Healthcare Marketing Principal will design and execute integrated campaigns to accelerate pipeline generation and enhance customer experiences. Key responsibilities Develop and manage the Americas Healthcare Marketing Plan, aligning it with revenue targets through strategic regional activations Design and optimize multi-touch integrated campaigns and Account-Based Marketing strategies targeting hospital buying committees Lead field marketing activation strategies at major healthcare industry events and track marketing performance through scorecards and reviews Required qualifications 8-10+ years of experience in B2B field marketing, demand generation, or solutions marketing, preferably in enterprise software or cybersecurity Significant experience marketing to Healthcare provider organizations, including Health Systems and Hospitals Proven history of building partnerships with enterprise sales leaders Hands-on experience with modern MarTech stacks such as Salesforce and Marketo Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience

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Vacancy posted 11 hours ago

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