Director, Consumer Insights

HELP US BRING THE GIFT OF HEALTH TO LIFE. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life. This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT. The Director, Consumer Insights is an enterprise insights leader responsible for translating consumer, shopper, category, brand, innovation, and go-to-market learning into clear business decisions and growth strategies. This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership, ensuring that consumer and shopper perspectives are integrated into key business choices. This role requires strong end-to-end ownership of priority initiatives, from business-question framing and learning-plan design through execution, synthesis, recommendation, and stakeholder alignment. The Director must operate with high autonomy, proactively manage risks and timelines, coach the team’s work in flight, and build trust through clear communication, analytical rigor, and reliable delivery. The Director, Consumer Insights reports to the Vice President, Analytics, Insights, and Brand Activation and leads a team of six. Critical Contributions: Enterprise Insights Strategy Generate foundational consumer, shopper, category, and industry insights that fuel category growth, brand strategy, innovation choices, and go-to-market decisions. Translate insight into clear strategic recommendations that balance consumer needs, commercial realities, financial implications, operational feasibility, and brand priorities. End-to-End Ownership & Delivery Discipline Own priority insights initiatives from initial business question through final recommendation. Ensure every project has a clear learning plan, decision to be enabled, methodology, KPIs, milestones, owners, stakeholders, and communication path before work begins. Proactively manage timelines, risks, trade-offs, and stakeholder alignment without requiring late-stage escalation. Executive-Ready Synthesis & Decision Framing Translate complex data, research findings, and market signals into concise, executive-ready narratives that clearly answer the business question, identify the “so what,” clarify implications, articulate trade-offs, and recommend action. Ensure materials for senior forums are decision-ready, not data-heavy or descriptive. Brand Building Mastery Guide the definition and assessment of brand equity using advanced market research tools, brand health tracking, advertising/communication testing, and consumer understanding. Identify trends and implications that inform brand strategy, positioning, messaging, and investment choices. Innovation & Foresight Expertise Co-create and qualify the innovation pipeline by developing decision-oriented learning plans, defining innovation territories, assessing concepts, and identifying consumer, category, and cultural shifts. Track innovation performance to improve future initiatives and explore new business models. Go-to-Market & Shopper Insights Create and drive go-to-market insights strategies that address shopper behavior, retail dynamics, channel performance, and consumer engagement. Leverage POS, panel, shopper, and category data to derive actionable recommendations for commercial and retail strategies. Stakeholder Leadership & Influence Build trusted partnerships with Marketing, Sales, Innovation, Commercial, Category, and Executive stakeholders by proactively aligning on business questions, decision needs, research approach, timing, and success criteria. Serve as a thought partner who can challenge assumptions, influence direction, and drive alignment across functions. People Leadership, Coaching & Capability Building Set a clear vision and operating cadence for the Consumer Insights team. Provide active coaching through early project framing, in-flight guidance, synthesis reviews, and feedback on stakeholder-ready materials. Build team capability by identifying emerging insights methods, tools, and industry best practices and translating them into practical, scalable ways of working. Critical Success Factors: You’ll be most successful in this role if you have: Proven experience as a Consumer Insights leader in the CPG or consumer-led industry. Demonstrated ability to translate research, data, and market signals into business strategy, not just research outputs. Track record of advising senior leaders and shaping decisions in brand strategy, innovation, shopper, commercial, and go-to-market forums. Strong expertise in brand equity tracking, foundational consumer insights, foresight, innovation testing, shopper insights, and go-to-market strategy. Demonstrated ability to build decision-oriented learning plans and manage complex cross-functional insights agendas. Proven ability to create executive-ready narratives that clarify implications, trade-offs, and recommendations. Strong people leadership experience, including coaching senior talent, improving team output quality, and building new capabilities. Capabilities & Required Skills: Experience 10+ years of progressive experience in Consumer Insights, Market Research, Brand Strategy, Shopper Insights, or related insights leadership roles, preferably in CPG, consumer health, food/beverage, beauty, wellness, or other consumer-led categories. 5+ years of people leadership experience, including experience managing senior talent and/or managers. Experience presenting to and advising VP/SVP-level stakeholders in executive forums. Consumer, Shopper & Research Expertise Deep understanding of consumer behavior, shopper behavior, brand equity, advertising research, innovation testing, go-to-market insights, and foundational consumer learning. Proficiency designing and conducting qualitative and quantitative research, including the ability to translate ambiguous business questions into clear learning agendas. Skilled in leveraging POS, panel, brand health, shopper, category, and syndicated data to generate actionable recommendations. Learning Plan & Delivery Excellence Expertise in building decision-oriented learning plans that define the business question, decision to be enabled, hypotheses, methodology, KPIs, stakeholders, timing, risks, and expected actions from the research. Ability to sequence multiple research activities into a cohesive learning journey rather than treating projects as isolated studies. Strong project ownership discipline, including proactive milestone management, risk identification, stakeholder communication, and follow-through. Executive Communication & Synthesis Ability to develop concise, executive-ready materials with one clear message per slide, explicit implications, recommended actions, and clear connection to business decisions. Strong live communication skills, including the ability to answer senior leader questions directly, synthesize in real time, and avoid over-reliance on descriptive data. Strategic and Enterprise Thinking Ability to integrate consumer, shopper, commercial, financial, operational, and brand considerations when making recommendations. Strong judgment in prioritizing work, making trade-offs, and focusing team effort on the highest-value business decisions. People Leadership & Coaching Demonstrated ability to establish team cadence, set clear expectations, coach work in flight, provide candid feedback, and build talent capability. Ability to raise the quality and consistency of team outputs through standards, coaching, and accountability. Curiosity & Capability Advancement Ability to stay current with emerging research methods, AI-enabled tools, industry best practices, cultural trends, and consumer behavior shifts. Proven ability to translate new tools or methods into practical applications that improve business decision-making and team effectiveness. OUR OFFER Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home. National Target Base Pay Range: $169,000-281,000. The salary range for this position is based on national standards. For candidates in California and the New York metro, the Target Base Pay Range is $187,000-311,000, to reflect the cost of living and market conditions in those areas. Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications, and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role, and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws. Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental, and vision benefits, 401K match, and other wellness benefits. Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us. Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmavite recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities. Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email View email address on click.appcast.io. Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job. CALIFORNIA FAIR CHANCE ACT: Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com’s Careers section. If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: View email address on click.appcast.io. DISCLOSURE: Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment. More than 50 years ago, our founders aimed to improve health & wellness by focusing on the basics—good nutrition and essential vitamins & minerals. Since that day, we’ve become a leader in the health and wellness industry and have earned the trust of consumers, healthcare professionals, and retailers alike. Our sole purpose then and now is to bring the gift of health to life, by helping people achieve a healthier way of living. This purpose is our passion and priority. Helping people live healthier, fulfilling lives is no simple task. Guiding us on our journey are our core beliefs. Simply put, we believe energy and vitality fuel the pursuit of happiness. We believe our world of plenty is creating a poverty of health, but good health should be within reach for all. We also believe in achieving good health through the power of complete nutrition—not quick fixes—and that you can’t have trust without truth. Culture isn't something that's easily explained, but you know it when you feel it. And at Pharmavite, we like our people to feel supported. PRO-GROWTH You deserve opportunities to excel and grow professionally, no matter what role you play at Pharmavite. So we offer training and development opportunities to help you pursue your goals. FULLY DIVERSE Everyone has a different view of the world, and we love that. Having a workplace where everyone is heard is key to good collaboration and meaningful participation. HEALTH-MINDED Health isn't something we deliver only to customers. Our employees and their families are on the receiving end too, through wellness programs that help us practice what we preach. JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com’s Careers section. If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: View email address on click.appcast.io.