New Account Sales Rep

Job Description

Job Description

As the premium and local provider of coffee, tea, and beverage solutions since 1960, Prairie Fire Coffee Roasters continues to innovate and expand our business nationwide by offering tailored beverage solutions to meet the specific needs of each customer backed by our friendly, reliable PrairieFire service.

As a New Account Sales Representative, you’ll be responsible for driving sales growth and revenue generation by identifying, prospecting, and closing new business opportunities. This role will play a pivotal role in expanding the company’s customer base and establishing strong relationships with customers. The ideal candidate for this position will have strong customer relationship management skills, demonstrate excellent product knowledge, and be comfortable negotiating and closing deals.

  Why you’ll love working here:

• We offer a full-time, Monday-Friday work schedule.
• Enjoy a base salary plus uncapped commission
• Expected earnings $80-$100k
• You’ll receive paid time off (PTO) at a generous accrual rate.
• We'll make sure you stay connected and equipped with a company cell phone and iPad to perform your role. 
• You’ll be eligible for a full benefits package, including a 401k with company match, following your introductory period.
• While you'll need to have a reliable vehicle to perform this role, rest easy knowing we reimburse mileage through an IRS compliant plan. 
• We offer employee discounts on the best coffee and tea products around!

What you’ll do:

Prospecting and lead generation:

• Identify and research potential clients through various channels.
• Cold call, email, and network to generate leads and create a strong pipeline.

Consultative selling:

• Understand client needs and pain points to tailor solutions that address their business challenges.
• Present and demonstrate products/services effectively, highlighting their value.

Negotiation and closing:

• Skillfully negotiate terms, pricing, and contract details to reach mutually beneficial agreements.
• Close sales deals and achieve or exceed assigned sales targets.

Customer relationship management:

• Build and maintain long-term relationships with customers to ensure repeat business and referrals.
• Provide exceptional customer service, addressing inquiries and concerns promptly.

Market and competitive analysis:

• Stay updated on industry trends, market developments and competitor activities.
• Use market insights to adapt sales strategies and identify new opportunities.

Product knowledge:

• Understand the details of the products and services being sold.
• Continue to learn and stay up to date with the newest products, services, and trends.

Where you’ll work:

PrairieFire Coffee Sales Representatives spend much of their time out in the field, completing regular travel within their assigned territory – this means that you’ll be exposed to various work environments including indoor and outdoors spaces with various weather conditions. While you’ll be home every night, you will spend extensive time driving within your territory, as well as getting in and out of your vehicle. This role will primarily work in commercial settings. Given the spontaneous nature of a sales role, you’ll have relatively flexible work hours allowing you to accommodate customer meetings and events. The physical demands of a New Account Sales Rep position include lifting, carrying, and moving heavy items, while also standing, kneeling, and bending as situations demand.

Who should apply:

The personal attributes that will set you apart in our hiring process include integrity and a results driven mentality – our Beverage Sales Reps must conduct their business with honesty and take initiative to explore new opportunities by reaching out to potential customers. We expect our Reps to be both resilient and adaptable; it’s important to remain flexible with regards to different customer personalities, company policies, and changes in procedures. Additionally, a positive attitude, collaborative mindset, and professionalism will be of the utmost importance for success in this position.

Technically speaking, the ideal candidate for this role will have a strong sales acumen – our Reps must be able to identify and capitalize on business opportunities while maintaining a proficient understanding of consultive and solution-based selling techniques. It is imperative that our Sales Reps are comfortable both establishing and nurturing long-lasting customer relationships, while practicing excellent verbal and written communication skills. Our reps must be proficient with technology and will be regularly utilizing computers and tablets.

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