Marketing Manager

About Us Siteaware drives 100% quality assurance by providing a systematic, repeatable process that ensures consistency, reduces risk, and allows organizations to implement a new standard, achieving complete certainty every time, on every project. What Awaits You A Strategic, Hands on role planning, leading and executing company's marketing strategy with a direct impact on company growth, brand awareness and pipeline A fast-paced, high-growth environment requiring strategic thinking and data-driven decision-making Reporting and working along company’s CRO and CEO What you’ll be taking on Marketing Strategy & Execution: Develop and execute marketing plans aligned with business and growth objectives Category creation: Shape and define a new and existing narrative, market education, messaging development, positioning, and go-to-market strategy for an emerging category in the construction technology space Content & Storytelling: Create and manage compelling content across the customer journey (social, website, email, campaigns) Demand & Growth Marketing: Lead top and mid-funnel growth initiatives, including experimentation, optimization, and scaling new channels Account-Based Marketing: Lead and execute targeted marketing initiatives focused on high-value enterprise accounts, in close alignment with Sales and Revenue teams Marketing Automation & Lifecycle: Build and manage nurturing programs to improve conversion across the funnel Who you are You have at least 3 years of hands-on Marketing Manager experience at a SaaS company focused on ABM or Growth Marketing Experienced in executing multi-channel marketing programs while utilizing an automated and data-driven approach Strategic thinker with strong execution skills and attention to detail Experienced in performance marketing, growth, content, and lifecycle marketing A strong communicator who thrives in cross-functional environments Curious, proactive, and passionate about growth, innovation, and emerging marketing technologies Hold a bachelor’s degree in business administration, Marketing, Business, Communications, or a related field #J-18808-Ljbffr