Associate Brand Manager, Marketing

Job Description

Job Description

Associate Brand Manager

Role Purpose

The Associate Brand Manager supports the planning, execution, and measurement of national and local marketing initiatives. This developing role provides day-to-day support across the marketing calendar, creative development, presentations, competitive tracking, results reporting, and cross-functional projects.

The ideal candidate is an organized, detail-oriented early-career marketer with strong communication skills, accountability, and a team-first mindset. This person will be expected to produce accurate, timely work, follow through on commitments, and proactively communicate progress and risks. With coaching and demonstrated performance, the role will grow into ownership of defined workstreams and smaller marketing programs.

This is a full-time, in-office position based in Dallas, Texas, requiring five days per week in the corporate office.

Key Responsibilities

Marketing Programs and Project Coordination

• Support the planning and execution of national calendar programs, local marketing efforts, and broader brand initiatives.
• Develop andmaintainproject plans, timelines, creative briefs, status documents, and deliverables.
• Track milestones and action items, follow up with partners, and proactively flag timing or execution risks.
• Coordinate project meetings, including agendas, materials, decisions, and next steps.
• Support program recaps,resultsreporting, key learnings, and other marketing priorities as needed.

Creative Development and Routing

• Coordinate the cross-functional review and approval of creative materials.
• Gather,consolidate, and communicate clear, actionable feedback from internal teams, agencies, franchisees, and other partners.
• Maintain organized records of creative versions, approvals, and final assets.
• Review materials for accuracy, consistency, and alignment with brand standards.

Presentations and Communications

• Build polished PowerPoint presentations for leadership, franchisees, internal meetings, and program recaps.
• Translate data, information, and project updates into clear, concise, and visually compelling slides.
• Support project communications that align internal, cross-functional, and field teams.
• Maintain presentation templates and help improve the consistency of marketing materials.

Data, Results, and Competitive Tracking

• Collect, organize, and conduct basic analysis of marketing performance data.
• Track results against programobjectivesand support post-program reporting.
• Identifyperformance trends and potential insights for further evaluation.
• Maintain competitive tracking across offers, menu innovation, advertising, promotions, partnerships, and relevant industry activity.
• Sharetimelycompetitive and category updates with the broader team.

Calendar, Process, and File Management

• Maintain the national marketing calendar and track key dates, milestones, and dependencies.
• Organize shared files, templates, project materials, and historical documentation.
• Identifyopportunities to streamline recurring processes and improve project visibility.
• Support budget tracking, invoice coordination, and communication of discrepancies or risks.
• Maintainaccurate, current information for assigned projects.

Brand and Team Contribution

• Develop a strong understanding of Fridays’ brand, consumer, products, marketing calendar, and creative standards.
• Ensure assigned work reflects approved brand and strategic direction.
• Be a dependable, collaborative team member who willinglysupportsshared priorities.
• Demonstrate accountability, sound judgment,a strongwork ethic, anda commitmentto high-quality work.
• Communicate proactively, respond constructively to feedback, and take on greater responsibility as capabilities develop.

Qualifications and Experience

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.
• Threeyearsormoreofrelevant marketing, advertising, account management, or project coordination experience; relevant internships may be considered.
• Restaurant, retail, hospitality, consumer brand, or agency experience is helpful but notrequired.
• Strong PowerPoint skills, including experience building clear, visually polished presentations.
• Working knowledge of Excel and the ability to organize data, perform basic calculations, and support marketing analysis.
• Excellent written and verbal communication skills.
• Strong organization,project -management, and attention-to-detail skills.
• Ability to manage multiple assignments, deadlines, stakeholders, and rounds of feedback.
• Demonstrated accountability, responsiveness, and follow-through.
• Collaborative, team-firstapproachand willingness to step in where needed.
• Interestin consumer marketing, restaurant trends, and competitive activity.
• Receptive to coaching and motivated to grow into greater project ownership.

Success in This Role

Success during the first year will be demonstrated by:

• Consistently deliveringaccurate, complete, andtimelywork.
• Keeping timelines, creative routing, files, and project information organized.
• Producing polished, leadership-ready presentations.
• Communicating proactively and reliably following through on commitments.
• Supportingaccurateprogram reporting and competitive tracking.
• Progressing from task support to ownership of defined workstreams and smaller projects.