Marketing Coordinator

Job Summary

We're looking for a creative and detail-oriented self-starter to join our team as a Marketing Coordinator. This role plays a key part in driving our brand presence across multiple platforms, with a strong focus on social media strategy, content execution, and campaign quality assurance. The ideal candidate is highly organized, proactive, and eager to take ownership of projects from start to finish-whether that's building engaging posts, double-checking details before campaigns launch, or coordinating with vendors and internal teams.

You'll balance creativity with precision, ensuring that every campaign not only looks great but also meets deadlines, follows brand standards, and delivers results. If you're someone who thrives in a fast-paced environment, loves connecting with audiences online, and can spot a typo or misstep before it goes live, this role is for you.

Essential Duties and Responsibilities

Key Responsibilities

Campaign Coordination & Execution

• Assist in executing marketing campaigns across digital, print, email, radio, and social channels
• Maintain the marketing calendar, ensuring timelines and deadlines are met
• Coordinate deliverables with internal departments (HVAC, Plumbing, Restoration, etc.)
• Support sponsorship activations and seasonal promotions (e.g., sports partnerships, community events)

Content & Creative Support

• Write and proof content for email, blog posts, landing pages, flyers, and social media
• Collect, organize, and update technician bios, testimonials, and image libraries
• Support video and photo shoots by scheduling, organizing assets, and preparing shoot briefs
• Create light design work in Canva or Adobe Express for internal flyers, social posts, and technician handouts

Reporting & Administrative Tasks

• Pull basic reports from Google Ads, ServiceTitan, and other platforms to support campaign recaps
• Track and organize campaign results, press mentions, and marketing materials
• Help maintain budget spreadsheets and vendor invoice records
• Keep marketing folders, brand assets, and historical files well-organized

Digital & Social Media Assistance

• Schedule and post content to Facebook, Instagram, LinkedIn, and YouTube Shorts
• Monitor comments and flag for internal review when needed
• Research trends, hashtags, and competitor activity
• Assist with concepting and executing short-form content and reels
• Paid and organic social media

Email & Direct Mail Marketing

• Build and QA emails in ServiceTitan and/or third-party platforms
• Segment and manage contact lists based on campaign goals
• Assist with execution of direct mail campaigns (postcard edits, printer coordination, USPS EDDM submissions)

Community & Reputation Engagement (Future Scope)

• Support growth of community engagement strategies on platforms like Reddit, Nextdoor, and Facebook Groups
• Help identify local community threads or events for brand participation

Vendor Support & Coordination

• Track vendor deliverables and deadlines (media, swag, printers, sponsorships)
• Support communication and organization for ongoing vendor projects
• Assist with vendor coordination as the role evolves

Minimum Qualifications

• 1-3 years of marketing, communications, or related experience (agency or in-house)
• Experience working in a CRM. ServiceTitan is a huge plus. We also value experience with platforms like HubSpot, Salesforce, Microsoft Dynamics, Zoho, Pipedrive, or field-service tools such as Jobber, Housecall Pro, Service Fusion, FieldEdge, or Workiz.
• Strong writing, editing, and proofreading skills
• Familiarity with social media platforms and content creation (paid and organic)
• Basic design skills (Canva, Adobe Express, or similar tools)
• Proficiency in Microsoft Office/Google Suite; experience with ServiceTitan a plus
• Highly organized, detail-oriented, and able to manage multiple deadlines
• Collaborative, flexible, and eager to learn

Physical Demands and Work Environment

Physical Demands:

• Must be able to lift, push, pull, and/or move up to 25 pounds. Regularly required to sit, walk, stand, stoop, bend, squat, open doors, and climb/ descend stairs
• Operate standard office equipment (computers, phones, copier, fax machine or scanner)
• Moderate lifting may be required (15-20) pounds