Director of Demand Generation

Director, Demand Generation

Rhino Federated Computing solves one of the biggest challenges in AI: seamlessly connecting siloed data, apps, and models through federated computing. Our platform enables our customers to share business insight and processing without compromising intellectual property, data privacy, or data security. Rhino is trusted by over 60 leading consortia and enterprises worldwide.

We're hiring our first Director, Demand Generation: a hands-on operator to build and run the engine that drives net-new pipeline and reactivates the leads already sitting in our funnel. This is a builder's seat, and you'll be judged on pipeline and revenue influenced rather than activity metrics. Our sale is technical and long-cycle. Deals routinely take many months and move through multiple stakeholders before landing with a commercial approver, and you'll turn that into a demand engine that keeps our BD team busy.

Key Responsibilities

• Own net-new demand generation across digital channels to build pipeline against enterprise accounts in regulated, data-sensitive industries.
• Build and run account-based marketing programs against named enterprise accounts.
• Own mid-funnel nurture: build the lifecycle programs, sequences, and triggers that keep marketing-qualified leads engaged.
• Use GenAI natively to scale campaign production, personalization, list building, and reporting.
• Partner with product marketing and content to translate positioning into campaigns.
• Partner with the Director, Revenue Operations on funnel reporting and attribution.
• Track competitive share of voice and adjust positioning and campaigns.
• Partner with the Director, Revenue Operations on the demand gen MarTech stack.

Required Skills

• At least 5 years of hands-on B2B demand generation experience.
• Genuine, hands-on fluency with GenAI tools in your day-to-day marketing workflow.
• Comfort across multiple digital channels.
• Account-based marketing experience.
• A scrappy, self-sufficient bias to action.
• Comfort marketing to technical and risk-averse buyers.

Preferred Skills

• Field marketing or event marketing experience.
• Experience marketing to data, IT, or security personas in regulated industries.
• Experience running co-marketing programs with cloud hyperscalers.
• Familiarity with the cloud and data ecosystem.

Location: Boston (Hybrid) preferred, or East Coast hours.