Director, Selling Partner User Experience

The Director of Selling Partner User Experience leads the strategic vision and design standards for all seller-facing tools across Amazon's global stores. This role defines the north star for how sellers interact with Amazon, owns UX for key Selling Partner Experience Outcomes (SXOs), and establishes quality standards that ensure consistency and excellence across the seller ecosystem. With more than half of worldwide consumer units coming from Amazon's millions of professional sellers, this role contributes to one of Amazon's most critical strategic priorities.You'll lead a large UX organization across design, research, content, and program management, and maintain deep design partnerships across the Amazon Stores organization. This position requires both depth and breadth across multiple programs to design holistic journeys that transcend organizational boundaries.What You'll Do:In this role, you will deliver a world-class multi-channel selling experience by enabling sellers to capture customer demand across agentic shopping experiences and empowering them to manage their listings across all stores from a single, unified interface. Through data-backed recommendations and foundational multi-channel capabilities, you will create a cohesive, seamless selling experience, building toward a vision that removes friction and drives growth for sellers at every stage of their journey.You’ll scale the next-generation selling experience by leading UX design for NextGen Selling (NGS), the modern replacement of an old Seller Central interface, while accelerating seller productivity through Canvas, an AI-powered agentic business partner that empowers sellers to effortlessly complete actions across their entire business. You will drive AI/ML integration, including generative AI and intelligent personalization, to deliver dynamic, consumer-grade experiences at scale. Alongside this, you will champion the highest-quality product catalog by making it easy for sellers to create strong selection early in their journey and automatically improve their listing quality over time. Drive Seller Satisfaction Across the Seller Experience, by owning UX for core seller workflows including registration, onboarding, listing, inventory management, fulfillment, payments, and customer messaging, representing most of the Seller Central traffic. Beyond direct ownership, the role influences hundreds of applications across dozens of Director and VP-led teams through frameworks, standards, and governance mechanisms. You will operate at the frontier of applying generative AI and intelligent personalization to seller experiences, including Next Gen Selling (NGS) and proactive seller insights.Basic qualifications- 10+ years of UX design experience with at least 5 years leading organizations of 40+ people- Experience setting strategic vision and driving alignment at VP and SVP levels- Deep expertise in end-to-end UX design for complex, multi-modal products- Demonstrated ability to influence stakeholders without direct authority- Strong background in information architecture, interaction design, and content strategy- Experience creating and implementing design systems and standards at scale- Ability to translate user research into actionable design strategy- Exceptional communication and executive presentation skills- Track record developing senior design talent and building high-performing teamsPreferred qualification - Experience in ecommerce or B2B SaaS business models- Background creating organizational frameworks that drive change across business units- Proven ability to establish governance mechanisms and quality standards at scale- Experience with behavioral UX metrics and measurement frameworks- Multi-year strategic planning with demonstrated business impact- Experience navigating ambiguous situations and facilitating stakeholder alignment- Background coaching and mentoring senior design leaders- Experience balancing consensus-building with decisive actionAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, WA, Seattle - 216,400.00 - 292,800.00 USD annually