Marketing Manager

Overview

Digital Wellness is a world-leading digital health business with a mission to change people’s lives by making a positive impact on their health. Each year, we touch the lives of millions of people, raising awareness of the benefits of weight management and helping to support individuals as they strive towards a healthy weight.

In the US, we have the privilege to partner with the world’s #1 hospital, Mayo Clinic, to deliver the Mayo Clinic Diet. In Australia, we partner with the national science agency, the CSIRO, to deliver the Total Wellbeing Diet.

Main Purpose of the Role

We're looking for a Marketing Manager to lead our B2C marketing and content. You will turn marketing strategy into consumer campaigns that drive member acquisition and engagement and own the content plan from brief to publish.

This is a new, full-time role for someone who can plan and execute in equal measure: setting the calendar, running paid media day to day, writing and commissioning content, and reporting on what's working. You will work closely with the VP - Marketing, Product, Tech, Member Success, clinical and legal reviewers and external vendors.

Reports to: VP - Marketing

Key Responsibilities

Campaigns and calendars

• Plan and run B2C campaigns across email, paid social, search and community channels.
• Own the B2C campaign and content calendars across blog, social, email, video and the website, keeping every channel aligned with current promotions.

Content

• Create core content, including articles, member stories, explainer videos and guides.
• Turn clinical evidence into clear, accurate consumer content.
• Ensure all content is optimized for AEO/SEO.
• Schedule B2B content requested by the VP - Marketing.

Channels and paid media

• Manage the website, CRM and customer journeys, including re-engagement and promotional campaigns.
• Run paid media day to day: targeting, spend pacing, testing and optimization within the agreed budget.
• Work with Paid Search and Social agencies to maximize ROI.

Vendors and partners

• Coordinate with external vendors and internal teams to ensure timely, high-quality campaign launches.

Measurement

• Track B2C funnel and content performance, including acquisition cost, conversion, retention and engagement.
• Build and present the monthly marketing dashboard, with clear recommendations for optimization.

Requirements

• 5–7 years of experience in B2C digital marketing, including at least 2 years managing campaigns end to end.
• Strong writing and editing skills, with the ability to turn complex or clinical information into clear, engaging consumer copy.
• Hands-on experience running paid media (Meta, Google Search, app store) with accountability for budget, pacing and CAC.
• Proficiency with email/CRM and journey automation platforms (i.e. customer.io) and website CMS tools.
• Strong analytics skills with Google Analytics and similar tools; able to build dashboards and turn data into recommendations.
• Solid understanding of SEO, AEO (answer engine optimization) and GEO (generative engine optimization), and content marketing best practices.
• Experience in health, wellness or another regulated category is a strong plus.
• Subscription or DTC experience (acquisition, conversion and retention) is a plus.
• Excellent organization and time management, with the ability to run multiple campaigns and calendars at once.
• Collaborative communicator who works well across Marketing, Product, Tech and Member Success.

Behavioural Competencies

• Ability to collaborate well with colleagues in a flat structure where Tech is equally as important as Member Success, Marketing, Product, etc.
• Curious and interested in problem solving
• Shares Digital Wellness’s mission to change people’s lives by making a positive impact on their health
• Willing to uphold Digital Wellness’s core values which are:

1. We inspire hope
2. We care
3. We are optimistic and energized
4. We are world leading
5. We are always evolving
6. We get it done

Note, this position description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organisation.

Digital Wellness is always evolving, and individual tasks and responsibilities may be amended to accommodate any changes the business may be having.

What Digital Wellness Offers You

Work Environment

• Opportunity to have a meaningful impact on our organization and product
• An altruistic company mission devoted to changing people’s lives by making a positive impact on their health
• Flat structure, fast decision making
• Opportunity to work with world-leading health and science brands
• Flexible work environment

Work from Home Options

• Office is based in Brooklyn, NY
• In-person office attendance is required every Monday and Wednesday

Compensation

• Salary: Competitive
• Bonus: Eligible for a bonus, based on company performance