Director of Communications & Marketing

Carbon Mapper, Inc. Director of Communications & Marketing Remote·Full time

Play a pivotal role in connecting Carbon Mapper's data and insights to the stakeholders capable of driving climate action.

Description

DirectorofCommunicationsandMarketing

AboutCarbonMapper

Carbon Mapper is a non-profit organization based in Pasadena, CA with the mission to drive greenhouse gas emission reductions by making methane and carbon dioxide data accessibleand actionable.Weleverageremote sensingtechnologytodetect,pinpoint,andquantifymethaneand carbondioxide(CO2)emissionsatthescaleof individualfacilities.All of our methane and CO2 data is made publicly available for non-commercial use on ourCarbon Mapper Data Portal to provide decision-makers with the information they need to prioritize and take mitigation action.

CarbonMapperalsoworkswithstakeholdersanddecisionmakerstofilldatagaps,leadon cutting edge science, collaborate to drive reductions, and advance education and insights on emissions globally. To do this, we work with partners to leverage a constellation of satellites. Data from these satellites will offer the next major step in scaling up the organization's robust data portal featuring thousands of direct observations of globalmethane and CO2super-emitters.

Carbon Mapper is seeking a senior Director of Communications and Marketing to help connect theorganization'sdata andinsightstothestakeholderscapableofdrivingclimateaction.

AstheseniorDirectorofCommunicationsandMarketing,youwillplayapivotalrolein shaping and executing our communication strategy, growing brand awareness, and ensuring our mission, impact, and value are effectively communicated to various stakeholders. This role requires exceptional writing abilities, a deep understanding of public and media relations, experience collaborating with diverse stakeholders, and a passion for leveraging digital content to drive engagement and impact.

EssentialDutiesandResponsibilities

DesignandImplementCommunicationsStrategy

• Design and implement a comprehensive global communication and marketing strategy for Carbon Mapper, including for high impact data-to action initiatives in sectorssuchasoilandgas andwasteaswellas increasingawarenessofouropen data platform.
• Demonstrateabilitytocraftcomprehensiveandeffectivestrategieswhilenavigating ecosystem, sector-specific, and partner dynamics to ensure alignment and managesensitivities.

OwnBrandPositioning,AudienceStrategy,andProductMarketing

• DefineandevolveCarbonMapper’sbrandpositioningandvalueproposition, ensuring our story is distinct, credible, and resonant across policymakers, industry, funders, media and the public. Including optimizing
• Develop and lead audience and stakeholder messaging strategy – segmenting key audiences, understanding their needs and motivations, and tailoringmessaging,channels,andcontentto reachand engageeacheffectively.
• DrivemeasurablegrowthinengagementandadoptionofCarbonMapperdata, from first discovery through active, repeat use of the data portal, APIs, and reports, and define the metrics to track that growth.
• Lead storytelling and product marketing for Carbon Mapper’s data and technology,working acrossImpact,Product,Science,andotherteamstotranslate ourworkintocompelling,audience specificnarrativesand valuepropositionsthat grow awareness, understanding, and adoption - including optimizing our content and digital presence for both traditional search (SEO) and AI driven discovery (GEO) so our data and expertise surface wherever audiences are looking.
• Lead the development of content strategies across various platforms, driving engagement, amplifyingour message,andincreasingvisibility.Createcompelling writtencontent,including pressreleases,blogposts, op-eds,andothermaterials, ensuring consistency in messaging and branding.

DriveNarrativeandThoughtLeadership

• ProactivelyinsertCarbonMapperintotimelyandrelevantconversationsrequiring active understanding and tracking of climate policy, science, politics, and industrytrends.
• Establish metrics to rigorously evaluate campaign effectiveness and continuously optimize strategy. Anticipate key developments in sector to strategicallypositionCarbonMapper’svoicein atimelywayto ensureimpact
• Lead the development of content strategies across various platforms, driving engagement, amplifyingour message,andincreasingvisibility.Createcompelling writtencontent,including pressreleases,blogposts, op-eds,andothermaterials, ensuring consistency in messaging and branding.
• Leadonthedevelopment,promotion,andprotectionofCarbonMapper’sbrand, including brandguidelines, brandedtemplatesforinternalandexternaluse,and brand activations.
• Ensureconsistentmessagingandalignmentacrossinternalandexternal communications effortsandinalignmentwithCarbonMapperleadership.

CoordinatewithExternalPartners

• Coordinate strategy and messaging with key partners, philanthropic donors, and Carbon Mapperteams.SupportCarbonmapperspokespersonstomaximizemedia opportunities at major forums such as COP, AGU, and regional climate weeks, among other opportunities.

CampaignDesignandExecution

• Lead on global media relations, including maintaining and building a portfolio of press and media contacts for Carbon Mapper, resulting in an increase in overall presscoverageacross overallpresscoverageincluding mainstreamprintmediaand TVappearances,andpromotionof CarbonMapper’sexpertiseandleadershipin the methane monitoring and climate action ecosystem.
• Lead on high-impact campaign development for global audiences. Partner with scienceand impactteamsto designeffectivecommunicationscampaignplansthat focusonwhereCarbon Mapperdatacanhaveandis havinganimpactonreducing methane emissions.
• Collaboratecloselywithcross-functionalinternalteamstoidentifymessaging strategies and produce accessible and engaging content.
• ProvidecommunicationsandlogisticssupportforCarbonMapperevents,virtual and in person, as necessary.

TeamManagement,Budget,andSuccessMeasurement

• Lead,coachandgrowasmallteamofcommunicationprofessionals,setting priorities, providing feedback, and developing team members’ skills.
• Assess and grow Carbon Mapper’s use of consultants and agency partners to supporta growingglobalCommunicationsstrategyfocusedonbuildingCarbon Mapper’s voice and reputation as a trusted, independent source on methane emission data and data-to-action partner.
• DevelopandmanagetheCommunicationsDepartmentbudget–including coordinating across departments.
• Rigorously assess quality, strategic fit, and cost-effectiveness of content and strategies, ensuringalignment withCarbonMapper’seditorialandbrandstandards.
• Monitor and analyze communication efforts, leveraging metrics and insights to refine strategies, optimize performance, and drive continuous improvement. ProvideregularreportstoCarbon Mapper’sSeniorLeadershipteamoneffectiveness of Carbon Mapper’s communications strategies.

MinimumQualifications(Knowledge,Skills,andAbilities) Must-Have Skills & Experience:

• 15yearsofexperienceinacommunicationsandmarketingrolepreferablyatan environmental, climate or earth science/research nonprofit or another mission-based researchorganizationorinstitution.Including5+yearsinleadershiproles managing a team.
• Demonstrated experience leading Communications and Marketing functions including provensuccessin developingandexecutingstrategiccommunications campaigns for national and global audiences, including experience managing complex partnership structures.
• Exceptionalwritingandstorytellingskills,withtheabilitytoshiftbetweentechnical and lay audiences, and comfort translating complex environmental science, measurement,and satellite/remote-sensingdatainto accessiblepublicnarratives.
• Strongunderstandingofavarietyofissuesincludingclimatechange,greenhouse gas mitigation and methane emissions and a commitment to Carbon Mapper'smission.
• Abilitytojugglemultipleprojectsanddeadlines,managecompetingprojectsand urgent deliverables in a fast-paced, dynamic environment.
• Strongunderstandingofmediarelations,withatrackrecordofsuccessfullypitching stories, securing coverage, and managing media relationships.
• Experienceworkingcollaborativelywithcross-functionalteamsandexternal partners to achieve shared objectives.
• Demonstratedexpertiseindevelopingandimplementingdigitalcontentstrategies, including social media, events and webinars, email, and website management.
• Excellentinterpersonalandcommunicationskills,withtheabilitytoeffectively engage and influence stakeholders at all levels.
• Provenleadershipinfast-growingenvironments,adeptatguidingteamsthrough change and innovation-management experience preferred.

Location

CarbonMapperisheadquarteredinPasadena,California,butweembracethevirtualoffice and are continuing to grow our team across the United States.

Compensation

Thetotalcompensationforthisopportunityincludesabasesalaryrangeof$200,000– $230,000.Thisisourtargetcompensationrangeandissubjecttomultiplefactorsincluding level, experience, and location. As you go through our interview process, our recruiter will work with you to identify a competitive base salary within the proposed range.

AsaCarbonMapperemployee,youwillhaveaccesstoawiderangeofbenefitsincluding affordable health coverage (medical, dental, vision), a generous time-off policy, professional development,andmore.

CarbonMapperisanequalopportunityemployerthatbelievesadiverseteamwillnotjustleadto abetter working environment, but will also help us create better products and services.