Manager, Events

About Us

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.

Our People

With over 2000+ team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Learn more about us on our YouTube Channel or Blog Posts

Who You Are:

The Manager, Events is responsible for leading the strategy, planning, coordination, and execution of HighLevel's global event portfolio, including internal, external, virtual, hybrid, and in-person experiences. This role oversees large-scale sponsored events, conferences, trade shows, and local meetups.

This leader manages multimillion-dollar budgets, directs a global events team, and collaborates cross-functionally to ensure events align with organizational goals, brand standards, and customer experience objectives. The role requires both strategic leadership and hands-on execution oversight to ensure operational excellence and measurable impact.

What You'll Be Doing:

Event Strategy & Leadership

• Lead the planning, coordination, and execution of sponsored in-person, virtual, and hybrid events across global locations.
• Provide strategic direction and hands-on leadership to the Events team to ensure seamless day-of-event operations.
• Develop event concepts, objectives, and strategies in collaboration with key stakeholders.

Team Leadership & Development

• Manage and direct the external events team (event planners, field marketers and on-site event team).
• Supervise team performance to ensure operational excellence and alignment with organizational goals.
• Provide guidance on planning, logistics, vendor coordination, and event execution.
• Support cross-functional collaboration with Marketing, Communications, Sales, and Leadership teams.

Budget & Financial Oversight

• Manage and oversee multimillion-dollar event budgets.
• Ensure events are executed within financial constraints.
• Provide post-event reconciliations, financial reporting, and leadership dashboards.
• Monitor ROI and financial performance across the event portfolio.

Operational Execution & Logistics

• Oversee event logistics including venue layout, AV, travel, accommodations, registration, and vendor management.
• Ensure contracts, vendor agreements, insurance, and compliance requirements meet legal and safety standards.
• Develop and maintain event timelines, dashboards, and tracking systems.
• Oversee post-event analysis, feedback collection, and performance reporting.

Vendor & Stakeholder Management

• Establish and maintain relationships with vendors, sponsors, speakers, and partners.
• Negotiate contracts and ensure service-level agreements are met.
• Collaborate with Marketing and Communications teams to ensure brand alignment and event promotion.

Compliance & Risk Management

• Ensure all events meet legal, safety, and insurance requirements.
• Mitigate operational risk through proactive planning and oversight.

What You'll Bring:

Leadership & Team Management

• Proven experience leading and developing event teams, including events planners and cross-functional contributors.
• Ability to provide both strategic direction and hands-on operational guidance.
• Strong decision-making skills with accountability for outcomes.
• Proactively communicate updates without prompting
• Provide real-time remote support and actively monitor event communications during live events (in-person or virtual)
• Coach event planners, field marketers and on-site event staff to perform at a high level

Strategic Event Execution

• Demonstrated experience owning end-to-end event strategy and execution across in-person, virtual, and hybrid formats.
• Identify risks before they escalate
• Ability to translate business goals into high-impact event experiences.
• Experience managing complex, multi-location events simultaneously.
• Experience managing multiple events at once, which can include on-site, remote, and some evenings and weekends

Financial & Operational Acumen

• Experience managing multimillion-dollar event budgets with strong financial discipline.
• Ability to analyze post-event performance metrics, ROI, and budget reconciliation.
• Strong contract negotiation and vendor management skills.

Cross-Functional Collaboration

• Exceptional stakeholder management skills across Marketing, Sales, Operations, and Leadership teams.
• Ability to align event strategy with brand positioning and revenue objectives.
• Strong executive presence and communication skills.

Project Management & Organization

• Advanced organizational skills with the ability to manage multiple high-priority initiatives simultaneously.
• Strong command of timelines, dashboards, and execution frameworks.
• Ability to anticipate risks and proactively solve problems in fast-paced environments.

Customer Experience & Brand Focus

• Commitment to delivering exceptional attendee experiences that drive engagement and loyalty.
• Strong understanding of brand standards and customer journey principles.

Experience/Education/Certifications Required:

• Overall 8+ Years of Experience with 3 years of people management experience.
• Bachelor's degree in Event Management, Hospitality, Marketing, Business, or related field (or equivalent experience).
• 3-5+ years of experience in event planning or event management, preferably within SaaS or high-growth environments.
• Experience leading event teams or cross-functional execution
• Demonstrated track record of owning staffing and performance outcomes
• Experience operating in a high-growth, fast-moving organization preferred
• Proven experience managing large-scale events and multimillion-dollar budgets.
• Strong project management skills with the ability to manage multiple global events simultaneously.
• Excellent organizational and time-management skills.
• Exceptional communication and stakeholder management capabilities.
• Ability to operate effectively under pressure and resolve real-time issues.
• Willingness to travel as required.
• Proficiency in event management platforms (e.g., Eventbrite, Cvent) and Microsoft Office Suite.

EEO Statement:

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

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