Head of Marketing Analytics

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

We're looking for a strategic, analytically minded Manager of Marketing Analytics to join our Marketing Operations team. This role is responsible for connecting the dots across our marketing channels, platforms, and brands - translating complex, multi-source data into a cohesive performance narrative that drives smarter decisions. You'll own the reporting infrastructure that keeps every brand operating from a consistent, trusted view of performance, and you'll use AI and automation to make that infrastructure faster, smarter, and more scalable.

You'll serve as the analytics authority within Marketing Ops, partnering closely with channel owners, brand teams, and leadership to ensure we have a clear, consistent view of what's working across the full marketing ecosystem. You simplify, communicate clearly, and empower those around you using data and insights. This role is eligible to work a hybrid schedule based out of our Headquarters in Dallas, TX.

Assist in defining how performance is measured, reported, and interpreted across channels and brands

Help build and maintain a unified reporting framework that connects data across paid media, email, web, and CRM into a single, coherent story

Translate data into clear, leadership-ready insights - going beyond the numbers to surface the insights for executive and CMO-level audiences

Help set the standard for how marketing performance is communicated across the organization

Cross-Platform Measurement

Serve as the connective layer across analytics platforms and tools - ensuring data flows are accurate, consistent, and comparable across sources

Tracking & Data Governance

Own UTM strategy and governance across all brands and campaigns - enforcing naming conventions/standards, and ensuring consistent application across teams

Maintain and evolve a UTM taxonomy that scales across a complex, multi-brand marketing environment

Partner with channel owners and campaign managers to ensure all campaigns are properly tagged and tracking correctly prior to launch

Establish and maintain data governance standards that keep reporting inputs clean and trustworthy across platforms

Reporting & Operations

Work with Marketing Ops leadership to evolve our reporting infrastructure - identifying opportunities for automation, AI-powered tooling improvements, and scalability across all brands

Drive consistent, standardized reporting across all TFC brands - ensuring every brand operates on a shared framework with aligned definitions, templates, and cadences

AI & Automation Innovation

Actively apply AI tools to automate reporting workflows, reduce manual effort, and free up team capacity for higher-value analysis

Build and manage real-time or near-real-time dashboards by connecting APIs, piping data across systems, and integrating sources into a unified, always-current view

Stay on the leading edge of AI-powered analytics tools - continuously evaluating, piloting, and implementing new capabilities that keep our team ahead of the curve

Champion AI fluency across the team - modeling best practices in working with tools like Claude, ChatGPT, and emerging analytics AI to accelerate output and improve quality

Cross-Functional Partnership

Collaborate with channel leads, brand marketers, and brand teams to understand their measurement needs and build reporting that serves them

Act as a trusted analytics advisor to senior stakeholders - helping teams ask better questions and interpret results with confidence

Work closely with cross-functional partners to align on shared metrics and data definitions

Serve as a key liaison to the Web role - partnering deeply on GA4, GTM, SEO, and LLM visibility to ensure analytics and web data are connected, interpreted consistently, and informing the full performance picture

8+ years of experience in marketing analytics, marketing operations, or a closely related field

• Demonstrated ability to synthesize data across multiple platforms and tell a clear, strategic performance story
• Strong working knowledge of CRM (Salesforce preferred), marketing automation platforms (Marketo), digital media platforms, and web analytics (GA4)
• Hands-on experience with UTM management and campaign tracking governance
• Proficiency in Excel/Google Sheets; experience with BI and visualization tools (Looker, Power BI, Tableau, or similar), including using AI tools like Claude for analysis and visualization
• Hands-on experience connecting APIs, automating dashboards, and piping data across platforms - you know how data moves between systems and can architect solutions that keep it flowing reliably and in real time
• Hands-on experience using AI tools (Claude, ChatGPT, Gemini, or similar) to automate workflows, generate insights, and accelerate analytical output - this isn't a nice-to-have, it's part of how you work
• Excellent communication skills - you can present data-driven insights to senior leadership as clearly as you can explain a tracking discrepancy to a campaign manager
• Experience working in a complex, multi-brand or enterprise marketing environment preferred
• Travel Requirements

Travel up to 25%

These are a handful of the types of programs and benefits our full-time people may be eligible for. Medical, Dental, Vision Insurance

Tuition Reimbursement

Life, Accident and Disability

Retirement with Company Match

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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