Paid Media Specialist

Location: Austin, TX (In‑Person / Hybrid). Compensation: $70K - $75K base. Position Type: Full‑time / Exempt / Salaried. Reports to: VP of Client Strategy. What’s the job? We are looking for a talented, data‑driven Paid Media Specialist to manage, optimize, and strategize paid advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other digital advertising channels . This is a hybrid remote/in‑office full‑time position. Responsibilities Launch, manage, analyze, and optimize paid ad campaigns to maximize performance, generate high‑quality leads, and drive measurable results for a portfolio of real‑estate clients. Develop targeting strategies, A/B testing plans, budget recommendations, and performance reports to continuously improve campaign efficiency. Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram). Monitor and optimize campaigns in real‑time to improve key metrics such as CTR, CPC, and ROAS. Conduct keyword research, audience segmentation, and competitive analysis to refine targeting. Test, analyze, and report on campaign performance, providing insights and actionable recommendations. Collaborate with creative and client strategy teams to align campaigns with broader marketing objectives. Manage budgets efficiently and allocate spend across channels to maximize ROI. Stay up to date with the latest trends, platform updates, and best practices in paid media. Qualifications 1+ years of experience managing paid media campaigns with a strong focus on Google Ads and Meta Ads. Bachelor’s degree or equivalent in a relevant field of study. Proficient in Google Ads Manager, Meta Business Manager, Google Analytics, and other relevant tools. Strong analytical skills and experience in data‑driven decision making and performance reporting. Comfortable working in a fast‑paced environment, managing multiple campaigns and priorities simultaneously. A proactive problem‑solver who can adapt to changing algorithms, industry trends, and campaign needs. Desired Skills Experience with real‑estate ad campaigns. Project and Time Management Stick to timelines while ensuring a high quality of work. Demonstrate proactive solution‑based thinking and delivery. Start projects quickly, change tasks on a moment’s notice, and complete work on deadline. Communication Collaborate with client‑facing strategists, creative team members, and production team members to ensure paid media campaigns align with client goals and creative assets are optimized for performance. Answer all emails and messages promptly, ensuring seamless communication between internal teams and clients when necessary. Proactively seek answers to questions on campaign objectives, audience targeting, budget allocations, or creative assets needed to execute and optimize campaigns effectively. Clearly communicate findings, insights, and recommendations to strategists and, when required, directly to clients, translating performance data into actionable strategies. Technical Innovation & Knowledge Stays up to date on industry trends, platform updates, and consumer behavior, incorporating evolving technology into campaign strategies. Analyzes paid media performance data (CTR, CPC, ROAS, and conversion rates) to refine ad messaging, targeting strategies, and overall campaign effectiveness. Deep understanding of Catalyst, our brand, our history, our beliefs, and our direction. Advocates for new platforms and other ideas to promote Catalyst’s brand presence. #J-18808-Ljbffr Centricity