Project Manager, Transformation

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or What will you do? A day in the life of a Project Manager, Transformation at VF looks a little like this. As a Project Manager within the Transformation Management Office (TMO), you will serve as a strategic partner and operational leader supporting the Senior Director of Transformation and VP of Transformation, and the innovation team. You will lead the design, execution, and cross-functional implementation of high-impact transformation initiatives, including Integrated Business Planning, GTM redesign, and AI/GenAI acceleration, while driving tool development, onboarding and coordinating external vendors, and program deployment. The immediate term will require a special focus on AI and gen AI innovation, adoption, and scaling. As such you will be responsible for prioritizing use cases for experimentation and scaling, identifying the right infrastructure and solutions for scaling together with the innovation teams, and driving adoption, change management and success measurement across brands. This role demands a seasoned leader capable of managing complex workstreams, influencing senior stakeholders, and guiding junior team members-within your own team and across brand teams. In addition, you will serve as ambassador of the transformation team across the brands and regions, shaping executive communications and ELT update materials, and strategic analyses that inform enterprise-wide decisions. Let’s break down that day-in-the-life a bit more. Transformation Program Leadership: Lead end-to-end execution of transformation workstreams, with a focus on AI / Gen AI innovation and enablement with focus on product creation, digital, marketing, and brand assets. Serve as program lead across regions, ensuring seamless operationalization and stakeholder alignment with minimal oversight. Work closely together with the Innovation team to drive implementation and value delivery of AI / Gen AI use cases where technology is mature enough to be scaled across the enterprise Design processes, accountabilities, systems integration, and address roadblocks to ensure tech adoption, and drive change management; support rollout of new tools and systems on ad-hoc basis by trouble shooting, identifying gaps in usability/functionality, etc. Collaborate with outside agencies on rapid proof of concepts to test emerging technologies and define business requirements for scalability Address risks and challenges together with the Innovation team, business teams, and legal teams to ensure responsible and ethical use of AI / Gen AI; draft governance mechanisms Determine business value and use cases for emerging technologies across brands and regions to drive further acceleration and move applications from experimentation to scalability Co-lead AI forums for cross-brand exchange and use case showcase; provide inputs for RFPs related to AI Shape the innovation roadmap and prioritize use cases for deployment across Gen AI activities; collaborate with brands and business stakeholders to ensure alignment Facilitate onboarding and training for business teams to ensure adoption of new systems and processes. Develop and present executive-level updates and training materials to support change management and VF Academies. Identify and mitigate risks across interdependent workstreams, ensuring timely handover to business-as-usual operations. Partner with Finance and workstream leads to track value realization and escalate execution challenges as needed. Special Projects responsibilities: Partner with Finance and workstream leads to track value realization and escalate execution challenges as needed. Conduct strategic analyses to identify capability gaps and support enterprise-wide recommendations. Lead development of bespoke tools aligned with transformation priorities and leadership initiatives. Coordinate cross-functional alignment across IT, Digital, Marketing, and Finance to ensure successful enablement of strategic programs. Partner with Finance and workstream leads to track value realization and escalate execution challenges as needed. Champion the stand-up and integration of the transformation team across global regions and brands. Mentor junior team members, fostering a high-performance culture and collaborative mindset. Act as a thought partner to senior leadership, helping prioritize initiatives and surface new transformation opportunities Skills for Success: Strategic and forward-thinking innovator with a strong ability to grasp the big picture and drive transformation initiatives across the organization effectively. Skilled influencer and communicator, capable of inspiring and persuading others without relying on formal authority. Pragmatic thinker who simplifies complexity and challenges conventional norms. Quick learner with the agility to rapidly onboard new topics and projects. Proven expertise in managing multiple concurrent programs with strong organizational skills. Competent in integrating and analyzing data from both internal and external sources to support informed decision-making. Demonstrates executive presence with exceptional verbal and written communication skills to engage and influence leadership at all levels. Meticulous attention to detail paired with compelling storytelling abilities in written communication. Highly organized, adept at juggling multiple priorities simultaneously. Self-motivated and proactive, thrives in collaborative, cross-functional teams spanning multiple regions. Ambitious to advance into a people management role, with aspirations to lead small teams beyond brand and cross-functional coordination. Enthusiastic about emerging technologies and innovative breakthroughs in the apparel and related industries, including AI and Generative AI. What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. The foundation skills you will need in this position are: Bachelor's degree related field: Master's degree preferred Minimum bachelor's with 5 years of related experience in consumer-centric, fast-moving companies or Master’s degree with related internships. Demonstrated success leading strategic and operational initiatives within a transformation office or PMO in a global setting There are also a few skills that are not required but preferred. Cost optimization or digital transformation, ideally within apparel, footwear, or fashion. Background in planning, merchandising, or buying is a plus. Interest or experience in data science, AI, and GenAI technologies is highly desirable Now WE have a question for YOU. Are you in? #LI-JB2 Hiring Range: $112,320.00 USD - $140,400.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. 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