Head of Marketing

Head Of Marketing

This is a remote position. We're looking for a Head of Marketing to take full ownership of marketing at Execo, including strategy, brand, organic demand generation, and account based marketing. The foundations are in place: an ABM program running against existing customers, a thought leadership program publishing consistently, and a market narrative taking shape. What we need is someone to take all of it further and build what's missing. This is a role for a marketer who thinks and makes. You'll set the direction and then go build it, working alongside, managing, and mentoring our Marketing Manager. Positioning, campaigns, writing, plays: you'll be close to all of it. Marketing an AI embedded services firm credibly means using this stuff yourself. Our team builds its own tooling, tests new models as they land, and treats AI as part of how the work gets done rather than a topic we write about. We're looking for someone who works the same way and wants to keep getting better at it. This is an opportunity to be a key driver of growth at a company that's scaling fast and building something genuinely new in the market. You own strategy, budget, and execution, with a direct line to pipeline impact.

Marketing Strategy And Planning

Own and execute the marketing plan across our full portfolio of services

Develop the thesis that connects our data foundation, implementation, and managed operations work into one coherent story for buyers who meet us at different stages

Deliver a portfolio wide plan that leadership signs off on within your first 90 days

Account Based Marketing

Take over the account based program already running against existing customers, improve on it measurably within 60 to 90 days, and run at least one play you originated in your first quarter

Report engagement and pipeline at the account level, with expansion and cross sell tracked as its own number

Organic Demand Generation

Grow qualified inbound through positioning, craft, search visibility, and earned distribution, and show movement on the leading indicators within your control

Build and run campaigns end to end in HubSpot: landing pages, forms, workflows, email, lists, and reporting. This is work you'll do yourself

Bring cost per opportunity down without new spend (paid media is not a focus of this role)

Brand

Lead the ongoing refinement of the Execo brand across messaging, voice, proof, category positioning, and visual identity

Content And Thought Leadership

Set the editorial direction and point of view for our thought leadership program

Manage and develop our Marketing Manager, who owns content execution: LinkedIn, the blog, the editorial calendar, and our newsletter; raise the quality of everything we publish

Working Across The Firm

Partner closely with our sales and delivery teams. Marketing at a services firm is only credible when it reflects what delivery actually does, and only useful when sales can act on it

Building Something Durable

Create a function that keeps running when you're on leave, with documented plays, systems, and reporting

Deliver against pipeline targets you and your manager set together at month three, working with the team you have