Director, Freshworks Internal Creative Services

Job Description

Job Description

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us. Job Description

Freshworks is seeking a Director of Internal Creative & Design Services to lead and scale our in-house creative team. This role owns the strategy, operations, and output of Freshworks' internal creative function — from brand campaigns, to sales enablement, events, and digital experiences — ensuring every creative touchpoint reflects the quality, clarity, and character of the Freshworks brand.

You will build and run a modern, AI-assisted creative studio that functions with the speed and accountability of an internal agency, delivering work that moves markets and earns attention.

If you're a creative leader who thinks in systems, sweats the craft, and wants to shape how a global SaaS brand looks and feels at every touchpoint, you'll feel right at home.

Responsibilities:

• Own and operate Freshworks' internal creative studio as a center of excellence, serving brand, demand generation, product marketing, sales, and regional teams
• Define and evolve the visual and creative expression of the Freshworks brand, ensuring consistency and quality across all formats and channels
• Lead creative development across deliverables — campaigns, digital and social assets, presentations, event materials, video, motion graphics, and sales collateral
• Build scalable creative operations: intake workflows, briefing processes, project management systems, and quality review frameworks that allow the studio to run with agency-level discipline
• Partner closely with teams across marketing to ensure creative work brings the Freshworks narrative to life with precision and impact
• Drive adoption of AI-assisted design tools to accelerate production, expand creative capacity, and enable rapid iteration without sacrificing craft
• Establish and maintain a design system and asset library that empowers internal teams to produce on-brand work independently
• Define and track creative performance metrics — asset utilization, production velocity, stakeholder satisfaction, and downstream impact on campaign performance
• Build, lead, and grow a team of designers, art directors, motion artists, and creative producers

Qualifications

• 10+ years of experience in creative direction, brand design, or in-house studio leadership, with at least 3 years managing multidisciplinary creative teams
• A strong portfolio demonstrating brand-building work across digital, campaign, and product marketing contexts
• Deep understanding of visual design, art direction, motion, and how great creative drives business outcomes
• Strong background in B2B SaaS or technology marketing, with the ability to make complex products feel clear and compelling
• Proven ability to build and scale an in-house creative function, including operations, process, and team structure
• Fluency in the modern design toolchain: Figma, Adobe Creative Suite, and emerging AI-assisted design and production tools
• Ability to balance creative vision with operational rigor — knowing when to push the work and when to ship it
• Experience partnering cross-functionally with brand, content, product marketing, sales, and executive communications
• Excellent communication and executive presence; able to present creative strategy and rationale to senior leadership with clarity and confidence

Additional Information

We're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions. 

If this sounds like a journey you want to be part of, we'd love to meet you. Let's building something refreshing together. 

The annual  base salary range for this position is $215,000 - $265,000 Base Salary. 

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.