Social Media Marketing Manager

Signal & Strand is partnering with a leading consumer technology brand to hire a Social Media Marketing Manager. This role is responsible for driving brand growth, engagement, and conversion across all major social platforms through a mix of organic and paid strategies. This is a hands-on, creative and analytical role for someone who thrives at the intersection of storytelling, performance marketing, and community building. You’ll play a key role in shaping brand voice, scaling audience growth, and turning social into a meaningful driver of both digital and retail sales. The Mandate Build and execute a high-impact social media strategy aligned with brand and growth goals Grow and engage a global community across all major social platforms Leverage paid and organic campaigns to drive measurable business outcomes Elevate brand voice and storytelling across channels Develop and scale influencer and partnership programs Key Responsibilities Develop and execute B2C social media strategies across platforms including Instagram, Facebook, LinkedIn, and others Create compelling, on-brand social content including copy, visuals, and campaign concepts Lead planning and execution of social campaigns supporting product launches, promotions, and brand initiatives Manage paid social campaigns across platforms such as Meta and Google, optimizing for performance and ROI Define and evolve brand voice across social channels, ensuring consistency and engagement Partner with internal teams and external agencies to deliver integrated marketing campaigns Build and scale influencer marketing programs, identifying and activating key partners Track, analyze, and report on social performance, including engagement, growth, conversions, and ROI Continuously test, learn, and optimize strategies based on performance data and competitive insights Identify and implement tools and platforms to streamline content creation, publishing, and analytics Ideal Profile 3–6+ years of experience in social media marketing, ideally within consumer or lifestyle brands Proven track record of growing brand-owned social channels and driving engagement Experience managing both organic and paid social campaigns Strong writing skills with the ability to develop compelling, brand-aligned content Familiarity with social analytics, ROI measurement, and performance optimization Experience with platforms such as Meta Ads, Google Ads, and related tools Basic design sensibility with experience using tools like Adobe Creative Suite Understanding of SEO, content marketing, and digital growth strategies Experience working cross-functionally and managing multiple projects simultaneously Bachelor’s degree in Marketing, Communications, Journalism, or related field Location & Work Model Hybrid work model with regular in-office collaboration Compensation $100,000 to $130,000 base salary + bonus Final package aligned with experience and scope #J-18808-Ljbffr Signal & Strand