Director of Product Marketing

Job Description

Job Description

Description:

Your Strengths

· You see products through the eyes of customers. You naturally connect product capabilities with the real challenges customers are trying to solve.

· You are equal parts strategist and storyteller. You know how to transform complex technology into simple, compelling narratives that inspire confidence and action.

· You thrive at the intersection of Product, Marketing, Sales, and Customer Success. You enjoy bringing teams together around a shared understanding of the market, the customer, and the value we deliver.

· You are relentlessly curious. You want to understand competitors, industry trends, customer behavior, and market shifts—not just to stay informed, but to help shape where the business goes next.

· You think in systems, not campaigns. You build repeatable frameworks, scalable processes, and messaging that create consistency across every customer interaction.

· You care deeply about helping customers succeed. Every launch, presentation, battlecard, webinar, or sales conversation is another opportunity to make the lives of educators simpler.

What You’ll Do

Product Positioning & Messaging Strategy

· Own and continuously evolve Red Rover's messaging architecture, positioning strategy, and product narratives across our expanding Human Capital Management platform.

· Develop differentiated value propositions that clearly communicate why Red Rover is uniquely positioned to serve K–12 school districts.

· Translate both simple and complex product capabilities into messaging that resonates with HR leaders, payroll professionals, district administrators, and executive decision-makers.

· Ensure consistent messaging across Marketing, Sales, Customer Success, Product, and Leadership.

· Continually refine positioning as our products, customers, and market evolve.

Go-to-Market Strategy & Product Launch Leadership

· Lead company-wide go-to-market strategy for new products, major enhancements, and platform releases.

· Develop repeatable launch frameworks that align Product, Marketing, Sales, Customer Success, and Leadership around successful product introductions.

· Establish launch governance, timelines, communication plans, and cross-functional accountability to ensure consistent execution.

· Partner closely with Product Management to ensure launches are driven by customer value—not simply feature releases.

Market Intelligence & Competitive Strategy

· Own Red Rover's market intelligence function.

· Develop a deep understanding of K–12 workforce management, Human Capital Management, substitute management, payroll, district operations, and adjacent education technology markets.

· Build and maintain competitive intelligence programs including:

· Competitive battlecards

· Win/loss analysis

· Market opportunity assessments

· Competitive positioning

· Pricing insights

· Executive briefings

· Identify emerging market trends and whitespace opportunities that influence both marketing strategy and future product direction.

· Serve as a trusted advisor to Product and Executive Leadership regarding market dynamics and customer needs.

Customer Insights & Persona Development

· Champion the Voice of the Customer throughout the organization.

· Partner with Marketing, Sales, Product, and Customer Success to develop scalable methods for gathering customer feedback through interviews, advisory groups, conferences, customer communities, and win/loss reviews.

· Develop a deep understanding of district buying committees and personas across Human Resources, Payroll, Technology, Finance, Curriculum, and district leadership.

· Translate customer insights into recommendations that strengthen messaging, improve campaigns, increase sales effectiveness, and influence product development.

Sales Enablement & Cross-Functional Partnership

· Lead the strategic direction of Red Rover's sales enablement efforts.

· Partner with the Product Marketing Manager to develop:

· Sales playbooks

· Messaging frameworks

· Product narratives

· Presentation decks

· Product collateral

· Competitive materials

· Onboarding resources

· Customer-facing content

· Ensure Sales teams are equipped to confidently communicate Red Rover's value throughout every stage of the buying journey.

· Serve as the strategic bridge between Product, Marketing, Sales, Customer Success, and Leadership.

Category Leadership & Thought Leadership

· Help establish Red Rover as the trusted voice in modern K–12 Human Capital Management.

· Partner with executives, customers, industry experts, and Marketing to develop thought leadership that educates rather than simply promotes.

· Support industry research, webinars, market reports, conferences, analyst engagement, customer communities, speaking opportunities, and strategic partnerships.

· Elevate Red Rover's brand while advancing the broader conversation around modern workforce management for K–12 education.

Requirements:

· 5–10+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or Strategic Marketing within B2B SaaS.

· 3–5+ years leading Product Marketing teams or large cross-functional strategic initiatives.

· Proven success developing positioning, messaging, and go-to-market strategies for complex software platforms.

· Exceptional storytelling abilities with a talent for simplifying technical concepts into compelling business value.

· Deep understanding of enterprise SaaS buying journeys, customer decision-making, and go-to-market strategy.

· Experience leading successful product launches from strategy through execution.

· Strong analytical skills with experience conducting market analysis, competitive intelligence, and customer research.

· Experience building sales enablement programs that improve sales effectiveness.

· Ability to balance strategic thinking with hands-on execution.

· Experience in Human Capital Management (HCM), HR Technology, ERP, Workforce Management, Payroll, or Education Technology strongly preferred.

· Experience serving K–12 school districts is highly preferred.

Willingness to travel approximately 20–30% for conferences, customer visits, department summits, and company events.