Senior Specialist, Retail Media Strategy & Activation

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

THE TEAM

Kepler’s Strategy & Activation team is comprised of forward-thinking media architects who blend technical platform mastery with high-level marketing intuition. We design integrated media ecosystems across a variety landscapes. Our team stays ahead of data privacy shifts and emerging tech to ensure our clients aren't just participating in the market—they’re defining it.

THE ROLE

As a Senior Specialist, Retail Media Strategy & Activation, you will be a key driver in translating client business objectives into sophisticated, commerce-driven media blueprints. You will oversee the full lifecycle of a campaign—from strategic ideation and tactical planning to hands-on optimization and insight generation. We are looking for a "Strategic Trader"—someone who understands the why behind the how, leveraging data to tell a retail performance story, and pivoting tactics across paid social and retail networks in real-time to drive incremental growth. What You Will Do: Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Retail Media Networks (RMNs) to capture high-intent shoppers. Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social commerce storytelling (e.g., Meta Collaborative Ads) and programmatic precision. Go beyond basic metrics to analyze the "so what." Use commerce and retail data to uncover deep consumer insights, optimize for long-term value (LTV), and refine multi-touch attribution models. Develop and execute robust A/B testing frameworks (creative, audience, and retail-data bidding) to constantly push the boundaries of what’s possible on emerging platforms like TikTok. Act as a strategic consultant for your clients, translating technical platform updates and retail network shifts into actionable business opportunities during weekly, monthly, and annual reviews. Collaborate with internal teams to ensure Paid Social and Retail Media programmatic efforts (via Criteo, Walmart Connect, Target Roundel, etc.) are harmonized to maximize reach and minimize frequency fatigue. Desired Skills and Experience: 1–3+ years of full-time experience in digital media optimization, with an emphasis on performance and/or commerce marketing. Proven experience utilizing programmatic DSPs or retail aggregators (such as Criteo) to drive full-funnel activation and retail media network integration. Exposure to Walmart Connect or Target Roundel is a major plus. Proven ability to move beyond execution into "Activation Strategy"—understanding how creative assets, retailer first-party data, and platform algorithms work together. Advanced analytical skills with the ability to turn complex Excel data or BI tools into compelling slide decks and strategic narratives for clients. A self-starter attitude with the ability to manage complex, multi-retailer workloads in a fast-paced, collaborative environment. Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: Base Salary: $73,500 - $85,000 Benefits: Healthcare/Dental/Vision Unlimited PTO 401k Contributions

• 75/mo Wellness Stipend
• 100/mo Mobile Phone Stipend
• 50/mo Internet Stipend
• 500/yr Annual Learning Stipend
• 2,000/yr Annual Tuition Stipend

One-time $200 New Hire Home Office Equipment Stipend Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave Annual Work From Anywhere 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here