Social Media Content Creator

Social Media Content Creator
Create the Content. Tell the Story. Build the Brand.

Full-Time | Clifton Park, NY | $24-$30/hour | On-Site + Field Content

Trenchless Today is one of the Northeast's fastest-growing trenchless pipe rehabilitation companies, providing innovative underground infrastructure solutions for residential, commercial, municipal, and industrial customers.

What we do is unique - and there's a lot worth showing people.

Our crews work with specialized equipment, underground infrastructure, robotic technology, pipe rehabilitation systems, and projects most people have never seen before.

We're looking for a creative, outgoing Social Media Content Creator who can turn that into content people actually want to watch.

This isn't a position where you'll sit behind a desk all day scheduling generic social media posts.

We want someone who will grab a camera or phone, head to a jobsite, talk to our crews, recognize a great content opportunity, capture it, edit it, and turn it into a Reel, TikTok, Short, photo series, or post.

If you constantly find yourself thinking, "That would make a great video," you might be exactly who we're looking for.

What You'll Do

• Capture photo and video content at jobsites, our office/shop, training sessions, company events, and equipment demonstrations
• Create and edit short-form videos for Instagram Reels, TikTok, Facebook, YouTube Shorts, and LinkedIn
• Turn raw footage into engaging, polished content
• Develop hooks, captions, voiceovers, transitions, graphics, and creative concepts
• Create educational, entertaining, behind-the-scenes, employee-focused, and project-based content
• Capture before-and-after project transformations
• Interview technicians and employees for social content
• Occasionally appear on camera yourself
• Develop and maintain a consistent content calendar
• Help manage our social media accounts and posting schedule
• Stay current on trends, sounds, formats, editing techniques, and platform changes
• Find appropriate ways to incorporate trends and humor into our industry
• Track engagement and identify which types of content perform best
• Organize our photo and video content library
• Continuously bring new content ideas to the table

We're Looking for Someone Who...

• Is genuinely creative
• Understands what makes people stop scrolling
• Can tell a story through video
• Is comfortable approaching and talking with different personalities
• Is comfortable behind the camera and occasionally in front of it
• Doesn't need to be told exactly what to film every day
• Notices interesting moments and turns them into content
• Can take an idea from concept → filming → editing → finished post
• Is organized enough to maintain a consistent posting schedule
• Understands the difference between content that looks good and content that actually gets attention
• Can balance professionalism with personality and humor
• Is comfortable working in both an office and construction/jobsite environment

Experience We're Interested In

Experience with some combination of:

• Social media content creation
• Video editing
• Short-form video
• Photography
• Instagram Reels
• TikTok
• YouTube Shorts
• Facebook
• LinkedIn
• Canva
• CapCut
• Adobe Premiere Pro
• Final Cut Pro or similar editing software
• Social media analytics
• Content planning

A college degree is not required.

We're more interested in what you can actually create.

Applicants who provide a portfolio, social media account, Reels, TikToks, YouTube videos, photography, or other examples of previous work will receive priority consideration.

What You'll Have to Work With

This isn't a business where you'll struggle to find something interesting to film.

You'll have access to:

• Specialized trenchless rehabilitation equipment
• Robotic pipe equipment
• Underground infrastructure projects
• Large commercial and municipal projects
• Before-and-after transformations
• Field crews and employee personalities
• Equipment demonstrations
• Training
• Company events
• Behind-the-scenes operations
• Projects throughout our service areas

Your job is to find the story in what we're already doing.

What Success Looks Like

We aren't looking for someone just to "keep our social media active."

We want to grow it.

Success in this position means:

• Consistent original content is being produced every week
• Our projects are being documented
• Our employees and company culture are showing through our content
• Followers, reach, views, and engagement are growing
• Our content becomes increasingly recognizable
• You're regularly bringing us ideas we hadn't thought of
• People who see our content remember Trenchless Today

What We Offer

• $24-$30/hour based on experience and portfolio
• Full-time employment
• Company-paid medical, dental, and vision insurance options
• 401(k) with company match
• Company-paid life insurance
• Paid time off
• Paid holidays
• Professional growth opportunities
• Opportunity to help shape the creative direction of a growing company

Work Environment

This position is based at our Clifton Park, NY location and is primarily in person.

You'll regularly travel to local jobsites to capture content, so you should be comfortable being around active construction environments and following required safety procedures.

This is not a fully remote social media position.

Some occasional travel to other company projects or locations may also be available.

To Apply

Show us what you can do.

Along with your resume, please provide at least one example of your work.

This could be:

• A portfolio
• Instagram or TikTok account
• YouTube channel
• Reel or Short you've created
• Video you've edited
• Photography
• Business social media account you've managed

We're much more interested in seeing your creativity than reading that you're "proficient in social media."

If you don't have professional experience yet but you've been creating great content on your own, we still want to see it.

Trenchless Today - Restoring Pipes. Preserving Property.