Content Marketing Specialist

Schneider Electric's Sustainability Business is seeking a Content Marketing Specialist to support its growing US Public Sector marketing organization. This role will create compelling campaign content and digital assets that elevate Schneider Electric's market presence, generate demand, and showcase client success. Working closely with Marketing, Sales, Brand, and subject matter experts, you will develop thought leadership, client stories, social media content, public relations materials, and sales enablement assets that support business growth. You will also manage key content platforms and identify innovative ways to use AI and marketing technology to improve marketing team efficiency and business impact. The ideal candidate is a strong writer and storyteller who enjoys collaborating across teams, managing multiple projects, and turning complex ideas into clear, engaging content. Create Content that Drives Growth Develop thought leadership articles, blogs, client success stories, email campaigns, and other strategic marketing content. Partner with Marketing, Sales, and subject matter experts to identify content opportunities aligned to market trends and business priorities. Ensure content reflects Schneider Electric's brand, value proposition, and audience needs. Build an Engaging Social Presence Develop and execute social media content plans that support campaigns and business objectives. Manage content calendars and create engaging social content across channels. Monitor performance and optimize content to increase audience engagement and reach. Amplify Our Voice in the Market Create press releases, media pitches, award submissions, spokesperson briefs, and related communications. Coordinate with internal teams, agencies, and external partners to drive media and public relations opportunities. Identify opportunities to promote client success stories, innovative projects, and company expertise. Enable Sales Success Develop and maintain sales enablement assets, including presentations, one-pagers, case studies, and offer collateral. Manage content libraries and repositories, including Accent and SharePoint. Partner with Sales, Marketing, and Proposal teams to identify content gaps and improve asset effectiveness. Manage Content Platforms & Marketing Operations Maintain content across websites, blog sites, and other digital channels. Support governance of content and design platforms, including Anyword, Superside, and Canva to ensure brand compliance and marketing excellence across all marketing users. Manage content updates, asset organization, vendor coordination, invoicing, and related operational processes. Champion AI & Continuous Improvement Evaluate and implement AI-enabled tools, automation, and emerging technologies to improve content quality, scalability, and productivity. Streamline and automate content workflows, asset management, and platform governance. Share marketing best practices and support adoption of new tools and processes. What are the key skills we are looking for? Content Creation — intermediate level; producing compelling written and visual assets for digital channels Content Strategy — developing level; planning content that aligns with business goals and audience needs Customer Behavior Analysis — developing level; interpreting data to understand what drives engagement and conversion Search Engine Optimization — developing level; optimizing content to improve discoverability and organic reach Conversion Rate Optimization — developing level; refining content and user experiences to drive desired actions Storytelling — developing level; crafting narratives that connect emotionally with target audiences Communication — developing level; articulating ideas clearly across teams and stakeholders Project Management — developing level; coordinating timelines and deliverables across multiple initiatives What qualifications will make you successful? Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or a related field. 2-5 years of experience in content marketing, communications, public relations, or a related role. Exceptional writing, editing, and storytelling skills across digital, social, web, email, and sales channels. Experience planning and managing marketing content programs, social media, and email marketing initiatives. Familiarity with Canva, content management systems, and marketing technology platforms. Strong project management, organizational, and collaboration skills. Strong interest in leveraging AI and emerging technologies to improve marketing effectiveness. Ability to manage multiple priorities in a fast-paced environment. Experience supporting B2B and/or public sector organizations preferred. Portfolio or writing samples required. What\'s in it for me? Meaningful work where your content shapes customer experiences and drives measurable business impact Supportive, collaborative culture that celebrates creativity and continuous learning Access to cutting-edge marketing tools, platforms, and professional development opportunities Flexible work options designed to help you do your best work Bring your creativity and strategic mindset to a team that\'s ready to welcome you — apply today! For this U.S. based position, the expected pay range is USD 86,400 - USD 129,600 per year. This pay range includes base pay and short-term incentives. The compensation range for this full-time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training. Schneider Electric is there when it matters most to you Our Total Rewards package outlines all the benefits and support you\’ll enjoy as part of the Schneider Electric team: Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year. Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match. Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera. Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace. Support Your Community. We make a difference through volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits. Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambitions into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric – apply today! €40 billion global revenue +9% organic growth 150 000+ employees in 100+ countries You must submit an online application to be considered for any position with us. This position will be posted until filled. Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct. #J-18808-Ljbffr