Director of Marketing and Business Development

Director of Marketing - Parsippany, NJ Salary range: 79K - 110K per Year (Flexible) Full-time CareOne at Parsippany Responsibilities Create and implement the quarterly marketing/growth plan. Provide overall marketing training and expertise to personnel to achieve a quality mix and occupancy. Direct the completion of a minimum of 4 external sales calls per day with new and existing referral sources. Coordinate all internal publicity events and work closely with the Corporate Marketing department on event execution. Create and implement monthly direct mail pieces to inquiries and professional referral sources. Maintain and develop mailing lists of all professional referral sources and inquiries. Train other department heads on the role of marketing and customer service. Develop backup procedures with the Administrator for tours when the Director of Admissions and Marketing is not available. Train backup designees on the process of giving tours and handling inquiries. Maintain records and results of all referral and conversion activity. Provide feedback and perform customer problem resolution in concert with the Administrator. Coordinate press releases and public relations activities with area media. Coordinate, train, and orient new marketing and sales hires. Assist in the development and placement of media advertisements and creative materials. Serve on community boards/associations such as the chamber of commerce. Establish a process to qualify residents for admission using CareOne's financial and medical criteria. Submit and oversee staff marketing, census, and sales reports using company‑developed reporting tools. Maintain records and results of all referral and admission activity. Serve on the Quality Assurance committee for the facility. Co‑provide feedback, performance appraisals, and ongoing coaching to marketing staff with the Administrator. Oversee pre‑admission room checks with the housekeeping Supervisor. Inform appropriate staff of incoming admissions prior to arrival. Ensure that patients and families are appropriately welcomed and settled on admission day. Complete sign‑in paperwork in a timely fashion. Position Requirements Bachelor's Degree in Marketing, Business, Communications, or a related field. 3-5 years of experience in sales and marketing and/or a related healthcare field. Healthcare work experience – preferred. Social work experience – preferred. Sales and marketing experience – preferred. Assisted living and skilled nursing facility experience – preferred. Benefits Comprehensive healthcare benefits, including medical, dental, vision, and pharmacy plans. Health savings account and flexible spending account. Disability and long‑term disability plans. Life and accidental death & dismemberment insurance. Hospital indemnity and critical illness insurance. Accident insurance and whole life insurance. Employee assistance program. Legal plan. Commuter benefits. 401(k) retirement plan. Paid time off, including vacation and sick leave in accordance with state laws. Opportunities for career advancement and professional growth. We are an Equal Opportunity Employer EEO/AA/M/F/DV #J-18808-Ljbffr