AVP Digital Marketing / Salesforce Marketing Cloud Architect

Overview

When you join the Members 1st team, you become part of something much bigger than a credit union. You become part of our faM1ly-a tight-knit bunch with big dreams and even bigger values. It is an exciting time for us as we continue to grow, and we hope that you will choose to grow along with us. Wanting the absolute best for our associates means more than just competitive pay. It means fantastic healthcare, paid benefits, opportunities for professional advancement and work-life balance - and best of all, a place where you are accepted and respected for your individuality.


Responsibilities

The AVP, Digital Marketing - Salesforce Marketing Cloud Architect will lead the design and implementation of digital marketing solutions using Salesforce Marketing Cloud, website, digital platforms and personalization engines. This role will drive cross-channel campaign architecture, customer journey design, and platform integration to enhance personalization and engagement at scale. The role will also be responsible for oversight of the digital data and research team, ensuring alignment and support of the digital engagement and broader marketing teams, to drive business value. This position will lead innovation and digital thought leadership throughout the organization.


The position is accountable for maintaining the staffing of the assigned team, successful achievement of team goals, and ensuring the expenditures are within the department's approved operating budget.


Key responsibilities include but are not limited to:
• Lead the architecture and execution of marketing automation strategies using Salesforce Marketing Cloud (Journey Builder, Email Studio, etc.).
• Provide strategic recommendations and collaborates in lockstep with strategists that manage other marketing channels (SMS, social, mobile, web, paid media, direct mail, etc.).
• Design and implement customer journeys and multi-channel campaigns across email, SMS, web, and social platforms.
• Lead the digital campaign strategy and execution, including developing plans for lead generation growth and lifecycle marketing campaigns.
• Oversee platform integrations with Salesforce Marketing Cloud and other systems.
• Ensure effective data management, segmentation, and compliance with privacy regulations.
• Collaborate with marketing, digital engagement, digital experience, data and analytics teams to deliver data-driven, personalized experiences.
• Provide technical guidance and strategic direction for Marketing Cloud capabilities.
• Responsible for goals and KPIs; makes recommendations for testing and improvements. Review and analyze campaign results to constantly improve customer experience and marketing recommendations.
• Lead prioritization and collaborate to deliver digital campaigns and projects, including Marketing Cloud website, digital platforms and personalization engines.
• Identify and lead mitigation of roadblocks, in collaboration with digital engagement team, marketing and digital experience teams.
• Partner with marketing, digital engagment, digital experience and data teams to develop and integrate customer-centric programs.
• Provide thought leadership and be a knowledge transfer agent for best practices, capabilities, etc.
• Advocate for digital advancement


SKILLS
• Proven experience in marketing technology architecture and cross-channel campaign execution
• Strong understanding of CRM systems, APIs, data structures, and integration best practices
• Excellent communication skills, with the ability to present complex technical ideas to non-technical stakeholders
• Advanced interpersonal, organizational, analytical skills
• Strong project management skills needed to drive progress on simultaneous efforts
• 2+ years hands on experience with SFMC
• Ability to review vast amounts of industry- or category-specific research, synthesize and draw relevant conclusions and insights.
• Experience in building presentations and telling a clear story
• 8+ years of lifecycle and retention marketing-specific experience


COMPETENCIES
• Accountability and self-management
• Communication
• Effective knowledge
• Innovation and problem-solving
• Teamwork and leadership


WORKING CONDITIONS/PHYSICAL DEMANDS
• Ability to communicate effectively in English, both orally and in writing
• Visually able to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading
• Ability to sit for extended time periods
• Sufficient manual skill for operation of PC keyboard and other standard office equipment
• Ability to travel, including occasional overnight travel
• Ability to exert minimum amounts of force occasionally to lift, carry, push, pull or move objects

Qualifications

8-10 years of related experience; 5-8 years of leadership/management experience


Does this position require a valid Drivers License?

No
Education Level

General and business knowledge equivalent to a bachelor's degree
Certifications

Salesforce Marketing Cloud Developer and Email Specialist certifications preferred but not required


About Us

At Members 1st, we look for individuals who will show up as their whole self because we value diversity, inclusion, and belonging, as well as people who believe in the philosophy of, WE> me. To be sure you align with our company mission, vision, values and culture reference the information below.

Company Culture is at Our Core

If there is one concept, we want you to understand about us, it is this. WE. It is a simple little word but means everything here. We think as one. One faM1ly. One community. One place where everyone belongings. Everything we do is in the best interest of all of us.

What WE Believe

Our Missions: WE serve our members, associates, and communities through support, empowerment, and meaningful relationships.

Our Vision: WE are growing our faM1ly by delivering everything they need to live well financially, through all life's moments and milestones.

Our Values: WE deliver unparalleled experiences through a culture of WE. WE > me. WE are servant leaders- at work and in the communities we serve. WE are financially safe and sound stewards of members dollars. WE are faM1ly.

Join a company that grows with you - personally and professionally

Equal Opportunity Employer

Members 1st provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


Compensation Overview

We are excited to offer a competitive salary for this position. This figure serves as the entry point in our salary range, and there is potential for the actual salary to be higher based on a variety of factors, such as your experience, skills, education, and location. We believe in recognizing and rewarding talent, so our compensation packages are thoughtfully designed to reflect the unique qualifications and contributions of each candidate.


The minimum salary for this position is:

$112,000+/yr
Certifications

Salesforce Marketing Cloud Developer and Email Specialist certifications preferred but not required