Digital Marketing Specialist

Product Marketing Manager

Job Description Education: BA/BS required MBA preferred Required Skills: 5-8+ years of experience in product marketing strategy and cross-functional execution Demonstrated messaging and positioning expertise High level of creative craft Excellent project management and a process-oriented mindset for operationalizing complex, multi-channel campaigns with exceptional attention to detail Highly analytical and problem-solving orientation Understanding of the SMB market; experience in payments, fintech, or financial services preferred Demonstrated high levels of ownership, cross functional communication, responsibility, initiative, and the desire to drive significant, measurable performance results Proven ability to work collaboratively in a support role, taking direction from a senior leader while owning the execution of key tasks A proactive, resourceful individual who is comfortable navigating ambiguity and is driven by measurable results Excellent verbal, written/presentation, and interpersonal communication skills Job Summary: Client is dedicated to delivering a portfolio of solutions that improve small businesses' success in the US by addressing their top needs, helping small businesses manage their books, get paid, pay bills, and access financing to run their business, resulting in industry-leading cash flow benefits These solutions help us address the statistic that 50% of small businesses go out of business within 5 years because they run into cash flow issues The Product Marketing Manager will play a pivotal role in driving growth of our QuickBooks Services portfolio, targeting the QuickBooks Online (QBO) Small and Mid-Sized Business (SMB) audience across our Ideal Customer Profile (ICP) structure By leveraging product, research, and monetization insights and data science best practices, you will craft the messaging and GTM motions that make QuickBooks Payments the obvious way SMBs get paid — creating demand, driving attach and activation, and deepening total payment volume (TPV) per merchant Your mission will be to develop rich insights and sharp messaging that power campaigns across channels including lifecycle/ELM, paid media, in-product and platform adoption, direct mail, web, SEO/GEO, accountant, and sales — with the ultimate goal of growing the active merchant base, boosting consumption, and driving QuickBooks Payments revenue Success Metrics: Operationalize annual QuickBooks Payments targets for active merchant and TPV/revenue growth Key responsibilities: Support the Services ICP structure — translate ICP definitions (eg, Growing Invoicers, Switchers, Mid-Market, Field Services) into targeted audiences, messaging, and GTM motions that map to where each customer sits in the funnel Write clear, compelling creative briefs that give cross-functional channel teams the strategy, audience, message, and success metrics they need to execute with speed and quality Project-manage complex, multi-channel campaigns end to end — own timelines, dependencies, owners, and launch readiness, keeping work on track across many moving parts Support ongoing operational rhythms — including reporting to leadership and channel partners, and maintaining a single source of truth for strategy, messaging, and performance Analyze the performance of marketing campaigns, measuring effectiveness against attach, activation, TPV, and revenue goals — not just lead volume — and provide data-driven insights for strategic pivots and budget optimization Conduct A/B testing on messaging, creative, and landing pages to optimize conversion for a discerning SMB and mid-market audience Develop and maintain a suite of compelling marketing materials — collateral, presentations, and sales tools — that clearly articulate the unique benefits and features of QuickBooks Payments Leverage deep customer insight, product expertise, channel performance data, and competitive intelligence to sharpen product positioning, messaging, and claims Conduct in-depth analysis of target markets and the ICP to identify new opportunities for growth, and track competitor movements to uncover weaknesses to exploit in our messaging The ideal candidate pairs strong product marketing fundamentals with exceptional creative craft, messaging instincts, and project management — an analytical and creative thinker who thrives in a highly matrixed, fast-moving environment