Marketing & Brand Coordinator

Job Description

Job Description

This position is located at Corporate in Roseland, NJ.

About Company:

RHO Residential is a premier property management company specializing in Class-A luxury apartment communities, with a primary focus on the New Jersey market. Our comprehensive services include leasing, marketing, financial management, maintenance operations, and resident relations, all tailored to deliver exceptional living experiences. We prioritize a people-first approach, fostering meaningful connections with residents and property owners alike.

Ready to be part of something exceptional? Join our team at RHO Residential and help us redefine property management with passion, purpose, and people at the heart of everything we do!

About the Role:

Compensation is $55,000-$75,000.

Marketing & Brand Coordinator

Position Summary

RHO Residential is seeking a creative, detail-oriented, and highly organized Marketing & Brand Coordinator to support branding, creative development, social media management, and marketing operations across a growing multifamily portfolio.

This role will be responsible for the creation and coordination of marketing collateral, signage, digital assets, photography and video shoots, email marketing communications, and social media content. The ideal candidate will serve as a brand steward, ensuring consistency across all property and corporate marketing materials while partnering with vendors, property teams, and internal departments to execute marketing initiatives that enhance the resident experience and strengthen the RHO Residential brand.

Key Responsibilities

Brand Management & Creative Development

• Maintain and uphold brand standards across all communities and corporate marketing initiatives.
• Design and produce marketing collateral including:
  • Property brochures
  • Flyers
  • Presentation materials
  • Event signage
  • Promotional materials
  • Digital advertisements
• Assist with development and ordering of employee business cards, branded stationery, and corporate materials.
• Create branded templates and design assets for use by onsite teams and corporate departments.
• Ensure consistency in messaging, visuals, and brand presentation across the portfolio.

Signage & Production Management

• Coordinate the design, production, and installation of property signage.
• Manage signage projects including:
  • Monument signs
  • Directional signage
  • Leasing banners
  • Window graphics
  • Amenity signage
  • Wayfinding systems
  • Temporary marketing signage
• Serve as liaison between property teams, designers, printers, sign vendors, and installation contractors.
• Obtain proposals, manage timelines, review proofs, and coordinate final production.
• Conduct periodic audits of property signage to ensure branding standards are maintained.

Photography & Video Production

• Coordinate property photography and videography projects across the portfolio.
• Schedule and facilitate photo shoots, drone shoots, lifestyle shoots, and video productions.
• Develop shot lists and coordinate property readiness with onsite teams.
• Manage creative assets and maintain organized photography and video libraries.
• Coordinate editing requests and final asset delivery with vendors.

Email Marketing & Internal Communications

• Assist in the creation and distribution of email marketing campaigns.
• Design and format resident communications and promotional email campaigns.
• Manage and produce the company's internal corporate newsletter.
• Collaborate with departments to gather content, announcements, employee spotlights, and company updates.
• Ensure communications align with company branding and messaging standards.

Social Media Management

• Oversee social media content approvals and brand compliance for property-level social media accounts.
• Review, edit, and approve content submitted by onsite teams.
• Create branded content calendars and campaign concepts for communities.
• Develop and publish content for corporate social media channels.
• Monitor industry trends and identify relevant content opportunities.
• Assist with social media campaigns, contests, promotions, and engagement initiatives.
• Ensure all content aligns with RHO Residential's brand voice and marketing objectives.

Marketing Requests & Project Coordination

• Serve as a primary point of contact for property marketing requests.
• Manage creative project workflows and coordinate deadlines across multiple stakeholders.
• Track project status and communicate timelines to internal teams.
• Coordinate promotional item requests, branded merchandise, and event materials.
• Assist with grand openings, lease-up launches, resident events, and corporate initiatives.

Vendor Management

• Coordinate with graphic designers, printers, sign manufacturers, photographers, videographers, promotional product vendors, and marketing partners.
• Obtain pricing, proposals, and production timelines for marketing projects.
• Monitor project budgets and ensure timely delivery of marketing materials.
• Maintain relationships with approved marketing vendors and production partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Public Relations, or related field preferred.
• 2-4 years of marketing, branding, communications, or creative coordination experience.
• Strong graphic design skills preferred:
  • Adobe Creative Suite
  • Canva
  • Microsoft Office
• Experience managing multiple creative projects simultaneously.
• Strong written and verbal communication skills.
• Exceptional attention to detail and organizational abilities.
• Ability to work independently while managing competing priorities.

Preferred Experience

• Multifamily housing, real estate, hospitality, or lifestyle brand experience.
• Experience coordinating photography, videography, and signage projects.
• Email marketing platform experience.
• Social media content creation and management experience.
• Knowledge of print production and large-format signage processes.

RHO Residential has a proven record of success along with competitive compensation and an excellent benefits package which includes medical, dental, vision, FSA, company paid life insurance, supplemental insurance programs, 401(k) and discretionary match.

RHO Residential is an equal opportunity/affirmative action employer. RHO Residential does not discriminate against applicants on the basis of race, creed, nationality, sex, color, religion, national origin, ancestry, age, genetic information, mental or physical disability, marital status, familial status, domestic partnership status, civil union status, affectional or sexual orientation, gender identity or expression, atypical cellular or blood trait, military status or any other category protected by federal, state or other law applicable in the location of employment.