Assistant Public Relations Manager

Job Description

Public Relations Associate Manager

lūquire is seeking a driven and detail-oriented public relations professional to help bring bold brand stories to life through strategic media relations and smart, creative execution. As a Public Relations Associate Manager, you’ll work closely with your team to develop and deliver PR touchpoints – from writing and pitching to reporting and research – that make a measurable impact.

The ideal candidate has experience managing multiple projects simultaneously, thrives on collaboration and brings sharp writing skills, intellectual curiosity, and a passion for emerging tools and technology shaping the future of communications.

This person must be located in Charlotte, N.C., or planning to relocate soon.

What You Do

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• Execute day-to-day public relations deliverables across multiple accounts with excellence and precision
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• Research, develop and pitch compelling story angles to journalists, influencers and other key audiences
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• Draft press releases, interview briefing documents, media alerts, one-pagers, talking points, and other materials in AP Style, ensuring accuracy and creativity in every piece
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• Research industry trends, competitors, media outlets, and cultural conversations to inform client strategies
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• Build and maintain relationships with reporters across trade, local and national outlets
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• Monitor, track, and analyze media coverage using agency tools to produce timely reports and insights
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• Plan and staff client events as needed, with responsibilities that may include researching and ordering branded merchandise, preparing run-of-show documents, and coordinating other event logistics to ensure smooth execution
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• Collaborate with internal partners across paid and owned teams to support integrated campaign execution
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• Stay ahead of evolving communications tools and trends, leveraging AI and emerging technology to enhance storytelling, content development and productivity
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• Support team organization and workflow through thoughtful planning, thorough documentation, and follow-through
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What we’re looking for

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• Minimum of four years of public relations or communications experience, ideally within an agency environment, with a portfolio of earned media placements
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• Demonstrated success in writing, pitching and media outreach across traditional, emerging and social channels –
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• Excellent written and verbal communication skills with meticulous attention to detail
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• Ability to follow through and proactively manage accounts
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• Strong understanding of how media and influencer ecosystems operate – and what makes a great story
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• Curiosity and willingness to explore new technologies, including AI tools that enhance content creation, research, and reporting.
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• Openness to feedback and a track record of applying it to grow and improve work
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• Ability to manage and prioritize multiple clients, tasks, and deadlines in a fast-paced, collaborative setting
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• Bachelor’s degree in public relations, communications, journalism or related field
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Who you are

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• A confident and curious communicator who delivers consistently high-quality work
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• A self-starter who treats feedback as fuel
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• A strong writer and editor with mastery of tone, clarity, and AP Style
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• A proactive problem-solver who takes initiative, follows through, and confidently shares new ideas and perspectives
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• Highly organized, with the ability to stay on top of multiple accounts, deadlines and details without things slipping
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• A lifelong learner who’s energized by innovation, data, and technology
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• A dependable teammate who thrives in collaboration and takes pride in the details
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• Naturally at ease in front of clients and reporters – you think on your feet, ask good questions, and don’t need a script
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• Flexible and agile. Comfortable adjusting priorities as client needs and timelines shift
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• Ability to travel as needed for client and agency needs
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Why lūquire

lūquire is an award-winning, fully integrated marketing agency headquartered in Charlotte, N.C. We’re a collaborative team of strategists, creators and communicators helping brands achieve extraordinary outcomes through bold ideas and thoughtful execution.

This position offers competitive pay, a comprehensive benefits package and the opportunity for career advancement with a growing company. luquire employs a voluntary hybrid work model, meaning employees may work from home or in the office at their discretion.