Account Based Marketing Lead

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.


As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.


Role: Account Based Marketing (ABM) Lead

Location: New York City Metro (hybrid)

About the role:

You'll be the engine behind OLIVER's ABM and nurture efforts in North America, UK and EMEA translating pipeline intelligence into targeted, personalized marketing that drives real commercial outcomes. Working across sales, marketing, and executive leadership, you'll ensure our outreach to enterprise prospects is timely, relevant, and measurable.


Success means building programs that convert awareness into opportunity - and doing it in a way that sales and leadership can act on.
What you will be doing:

• Develop and lead ABM strategies for net-new enterprise acquisition across 1:1, 1:Few, and 1:Many tiers
• Use account-specific insights and intent data to tailor marketing activity and maximise engagement and conversion
• Partner with sales, marketing, and executive stakeholders across NA, EMEA, and UK to align on target accounts and share performance insights
• Report on monthly account engagement to senior leadership, translating data into clear recommendations
• Own all nurture activity across Cold, Warm, and Lapsed audiences
• Build and maintain a content library mapped to buyer journey stages, ensuring relevance at every touchpoint
• Design and automate behavioural workflows that guide prospects through the funnel
• Report on individual and brand-level engagement to support sales lead development
• Own CRM and database management across HubSpot and Salesforce for the key growth markets (NA, UK, EMEA)
• Maintain accurate data entry, segmentation, and platform consistency to support targeted marketing and reliable reporting
• Ensure key contact engagement data is accessible and actionable for sales and leadership
• Evaluate funnel performance across Awareness, Intent, MQL, and Opportunity stages
• Use analytics tools to surface insights and recommend improvements to strategy, targeting, and content
• Present findings clearly to cross-functional stakeholders, including remote and international collaborator

What you need to be great in this role:

• Proven experience in B2B marketing, ideally within an agency or professional services environment
• Hands-on experience with ABM platforms and methodologies - 1:1, 1:Few, and 1:Many
• Strong working knowledge of HubSpot and Salesforce, including automation, segmentation, and reporting
• Confidence building and optimizing nurture workflows based on user behaviour and intent data
• Clear, direct communicator - able to present insights and recommendations to senior stakeholders across time zones
• Comfortable working independently in a remote, globally distributed team
• Proficiency with Gen AI tools to enhance content creation, research, and campaign iteration
• Ability to critically evaluate AI outputs and apply human judgment to ensure quality and brand alignment
• An agentic approach to problem-solving - able to break down complex briefs into actionable steps and work through them systematically
• At the time of this posting, the base salary for this position may range from $136,000 to $152,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER's total compensation package

Req ID: 15953
#LI-midsenior #LI-FD1

Our values shape everything we do:


Be Ambitious to succeed


Be Imaginative to push the boundaries of what's possible


Be Inspirational to do groundbreaking work


Be always learning and listening to understand


Be Results-focused to exceed expectations


Be actively pro-inclusive and anti-racist across our community, clients and creations


OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.