Senior Analyst, Demand Generation Paid Social

At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build high-performing teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires close-knit high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the mic and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.

Senior Analyst Demand Generation - Paid Social & Programatic

Why We Have This Role

Qualtrics is an Experience Management company and enterprise decisions about experience programs are not made by one person. They are made by a committee a CX or HR leader who owns the outcome an insights team that vets the method an IT and procurement group that stress-tests the platform and a finance leader who wants to see the return. Reaching that committee takes media deliberately built for every stage of the journey not a single campaign pointed at a single job title.

We run that media across two disciplines that have to work as one system: paid social where we earn attention inside the feeds our buyers already live in and programmatic where we reach them everywhere else and control reach frequency and inventory quality at scale. A buyer does not experience these as separate channels so we do not staff them as separate silos. Everyone on this team works across both.

This role makes that system run. You will build launch and optimize campaigns across paid social and programmatic globally owning execution end to end from brief to live to optimized to reported. You will work closely with the Lead Paid Media Manager who sets the strategy you are executing and you are expected to help shape it: you are closest to the platforms and the data and the plan should reflect what you are seeing.

How Youll Find Success

• Full-Funnel & Dual-Channel Focus: You thrive on managing campaigns across both paid social and programmatic as one connected system rather than separate silos.
• Flawless Execution Discipline: You take pride in meticulous campaign setupfrom tracking naming and conversion configuration to rigorous pre-launch QA.
• Evidence-Based Optimization: You let data guide your decisions optimizing daily across pacing bids audience performance and budget allocations.
• Strategic Initiative: You bring actionable recommendations and recommendations on spend shifts to performance reviews rather than just presenting reports.
• Proactive Problem Solving: You troubleshoot delivery pacing tracking and match-rate issues independently escalating with a diagnosis rather than just a symptom.

How Youll Grow

• Protected Strategy Time: 20% of your time is dedicated and protected for strategy analysis and planning contribution to support your professional growth.
• Incremental Strategy Ownership: Take full ownership of a defined slice of the program (a channel region product line or funnel stage) that expands as you demonstrate judgment.
• Lead Strategic Initiatives: Drive one major strategic project per quarter beyond day-to-day execution such as channel evaluations audience restructures or new platform tests.
• Mentorship Toward Senior Roles: Work directly with the Lead Paid Media Manager who is accountable for developing your strategic judgment and handing over ownership as you prepare for senior and lead-level roles.

Things Youll Do

• Drive Full-Funnel Growth: Build launch and optimize global campaigns directly in-platform across paid social (LinkedIn Meta X Reddit emerging platforms) and programmatic (DV360 The Trade Desk StackAdapt CTV/OLV display native audio) from brief to reporting.
• Maximize Target Account Coverage: Onboard and manage account-based audiences (6sense Demandbase Terminus) while maintaining clean suppression and exclusion architectures to eliminate wasted spend on active opportunities competitors or non-serviceable accounts.
• Optimize Budget & Pacing: Daily manage pacing and in-flight budget allocations within guardrails for a defined portion of the global media budget forecasting spend accurately and recommending reallocations based on marginal return.
• Lead Campaign Testing & Strategy: Design execute and report on test plans for assigned programs presenting performance reviews that conclude with clear data-driven recommendations on what to change.
• Cross-Functional Campaign Delivery: Partner with demand generation marketing operations sales development and creative teams to ensure clear brief requirements smooth lead flow and privacy compliance (GDPR/CCPA).

What Were Looking For On Your Resume

• Hands-On Dual-Channel Experience: 46 years of hands-on paid media experience (majority in B2B) with personal experience building and optimizing campaigns in both paid social and programmatic platforms.
• Execution & Technical Rigor: Practical experience with campaign architecture tracking conversion configuration and UTM discipline alongside working knowledge of CRMs (Salesforce/Marketo) web analytics and BI tools.
• Full-Funnel Strategy Execution: Demonstrated understanding of top- mid- and bottom-of-funnel audience strategies account-based advertising platforms and intent data in long enterprise sales cycles.
• Data-Driven Decision Making & Communication: Proven ability to run campaign tests explain platform metrics clearly to stakeholders and adjust tactics based on data evidence.

What You Should Know About This Team

• On the Qualtrics Paid Media team we balance high-autonomy ownership with an all-hands collaborative mindset.
• We are domain experts who take pride in fully owning our channels but we operate without siloeswhen something needs to be created built or solved everyone pitches in to make it happen regardless of role bounds.
• We love innovation and welcome new ideas provided they are rooted in data clear logic and measurable business impact. Above all we grant individuals the freedom to own their craft while keeping every initiative aligned to Qualtrics overarching mission and GTM strategy.

Our Teams Favorite Perks and Benefits

• $1800 Experience bonus to be used for an Experience of your choosing
• QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
• Amazing QGroup Communities; MOSAIQ Green Team Qualtrics Pride Q&Able Qualtrics Salute and Womens Leadership Development which exist as places for support allyship and advocacy.

The Qualtrics Hybrid Work Model

Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life. #Hybrid

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.

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Required Experience:

Senior IC