Paid Social Principal

Job Description

Job Description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.

What You Will Do

• Serve as the technical and strategic authority for paid social across enterprise client portfolios and internal teams.
• Develop full-funnel paid social strategies that align with broader marketing objectives and drive measurable business growth.
• Lead complex cross-platform initiatives across Meta, TikTok, Pinterest, LinkedIn, Snap, Reddit and emerging platforms.
• Design advanced testing roadmaps including incrementality studies, lift tests, attribution methodologies, creative experimentation, and AI-enabled optimization strategies.
• Partner with Analytics, Marketing Science, Creative, Product, Integrated Media teams, and Client Strategy teams to deliver integrated media solutions.
• Shape PMG's paid social best practices by creating scalable frameworks, documentation, and training for the broader organization.
  Drive adoption and evolution of PMG's proprietary technology (Alli) by providing product feedback, identifying automation opportunities, and championing new capabilities.
• Evaluate emerging platform features, AI products, privacy changes, and measurement solutions to determine applicability across client portfolios.
• Build executive-level relationships with platform partners, representing PMG during beta programs, strategic initiatives, and product feedback sessions.
• Provide strategic consultation on forecasting, media planning, measurement frameworks, and investment recommendations for enterprise clients.
• Mentor senior team members through technical coaching, thought leadership, and cross-functional collaboration without direct people management responsibilities.
• Lead complex client presentations and executive business reviews, communicating sophisticated strategies in a clear and actionable manner.

What You Will Bring

• 8+ years of paid social strategy, digital media, or related experience, with a bachelor's degree or equivalent experience.
• Expert-level knowledge of paid social ecosystems including Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit and emerging platforms.
• Demonstrated success managing sophisticated, multi-million dollar paid social programs across awareness, consideration, and performance objectives.
• Proven ability to lead through ambiguity by taking broad, complex, or loosely defined business challenges and transforming them into clear strategies, actionable plans, and measurable outcomes.
• Deep understanding of attribution, measurement, incrementality testing, MMM partnerships, Conversions API, clean rooms, and privacy-first marketing.
• Advanced expertise with automation, AI-powered campaign solutions, APIs, scripts, and workflow optimization.
• Strong analytical skills utilizing SQL, Excel, Google Analytics, Tableau, or similar tools to generate actionable business insights.
• Experience partnering with Product, Engineering, Analytics, Integrated Media teams, and Client Strategy teams to solve complex business challenges.
• Proven ability to influence stakeholders without direct authority and drive adoption of new strategies across teams.
• Demonstrated history of mentoring senior practitioners and elevating organizational technical capabilities.
• Strong executive communication skills with the ability to translate technical concepts into business outcomes.
• Curiosity and passion for innovation with a commitment to continually advancing the paid social discipline.
• A people-first mindset that reflects PMG's values of Do the Right Thing, Be Inclusive, Be Agile, Always Change for the Better, Embrace Challenges, and Have Fun.

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG's annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life's important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We'll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.