Paid Social Senior Associate

Job Description

Job Description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.

Who You Will Be Working With

Join a team of innovative thinkers and collaborative problem-solvers who are passionate about the ever-evolving world of paid social media. Our Social team is dynamic, supportive, and dedicated to helping our clients achieve extraordinary results. You'll work closely with strategists, creatives, data analysts, and technologists to craft campaigns that make a tangible impact on some of the most exciting brands in the industry.

We believe in fostering a culture where every team member feels valued, empowered, and inspired to bring their unique talents to the table. At PMG, your voice will be heard, your ideas embraced, and your growth supported every step of the way. If you're looking for a role that blends cutting-edge innovation with meaningful collaboration, we'd love to welcome you to our team.

What You Will Do

• Shape and execute paid social strategies that align with client objectives, overseeing budget allocation, media planning, reporting, and forecasting in partnership with cross-functional teams.
• Manage the setup and trafficking of campaigns across platforms like Meta, TikTok, Pinterest, Snap, and LinkedIn, ensuring best practices and precision in execution.
• Develop and implement testing frameworks to uncover actionable insights, translating complex data into clear, impactful recommendations for clients and internal stakeholders.
• Collaborate with PMG teams and platform partners to optimize campaign performance, offering real-time analysis and subject-matter expertise during client interactions.
• Harness PMG's proprietary technology, Alli, to streamline workflows, analyze performance data, and unlock deeper campaign insights, contributing to its ongoing enhancement.
• Take ownership of project timelines and deliverables, ensuring campaigns meet strategic goals and exceed expectations.
• Bring a proactive mindset and enthusiasm to each day, inspiring your team and making a meaningful impact on the brands you support.

What You Will Bring

• 3+ years of experience in paid social strategy or a related field, with a bachelor's degree or equivalent experience.
• Intermediate expertise in Paid Social and Content Marketing to craft, execute, and optimize impactful campaigns.
• Foundational knowledge of Marketing Metrics and Marketing Planning & Analysis to drive data-informed strategies and recommendations.
• Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to set up, traffic, and manage campaigns.
• Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze data and deliver clear, actionable performance insights.
• Strong organizational and collaboration skills, enabling seamless alignment with internal teams and external stakeholders.
• An analytical mindset, paired with a proactive approach to uncovering insights, testing strategies, and driving continuous improvements.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG's annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life's important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We'll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.