Head of TikTok Shop (New York)

About Harry’sHarry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.About the TeamThe TikTok Shop and other social commerce channels are at the forefront of both marketing and commerce for Mammoth Brands. In this role, you will manage a high performing team to grow our entire social commerce ecosystem: setting the creator, content, product, and platform strategy, owning creator outreach and engagement and managing the commerce platforms (starting with TikTok shop) for Harry’s, Flamingo, Lume and Mando. We believe social commerce is one of the fastest-moving and most culturally connected channels in e-commerce today. We are investing materially to drive a step function change in scale for our brands and looking for a leader to take our brands to the next level. This is a team that moves fast, thinks big, and takes pride in being the internal experts on a channel that the rest of the organization looks to for what's next. About the RoleIn this role, you will drive the entirety of our social commerce efforts. You will own the channel's full P&L, growth strategy, creator and affiliate programs, livestream commerce, merchandising, and operational performance. This role sits at the intersection of culture, commerce, and performance – and requires someone who can set the strategic direction, set strategy and aligned vision with senior leadership cross-functional partners, build the systems and team needed to scale, and drive results day in and day out. You will work closely with Growth Marketing, Brand Marketing, Social and Integrated Comms, Digital, R&D, Supply Chain, and Finance.Own the TikTok Shop Growth Strategy & P&LSet the vision, strategy, and multi-brand roadmap for TikTok Shop, grounded in a sharp perspective on where the platform and social commerce are headedOwn the channel P&L across four brands – managing GMV growth, customer acquisition efficiency, margin, and omnichannel halo impactBuild and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics; present channel performance and strategic direction to senior leadership and cross-functional stakeholdersIdentify and size growth opportunities across new formats, creator segments, product categories, and platform capabilitiesBuild and Scale Affiliate & Creator StrategySet the strategic framework for creator partnerships across tiers, segments, and niches – balancing creator performance, content quality, and commission optimizationLead the test-and-learn creator model that focuses on high-volume, conversion-driven performanceOversee briefing and messaging strategy, ensuring creators are equipped with important points of difference by brand and hero product value propositionsBuild scalable, repeatable processes for creator onboarding, sampling, content testing, and performance evaluationLead Shop Strategy and MerchandisingDrive product assortment, virtual bundling, pricing strategy, and promotional architecture across all four brands, with a social commerce-first lens that influences long-term assortment decisionsLead TikTok SEO strategy – ensuring PDPs, video titles, captions, and content are optimized for TikTok's native search, AI-generated search summaries, and Google Search indexingLeverage platform capabilities including Shop Ads, subscriptions, CRM tools, and promotional levers to maximize conversion and retentionMeasure in-platform and omnichannel performance at the product and brand level to continuously inform creator and merchandising strategyOwn LIVE CommerceDevelop and own the LIVE commerce strategy across brands and partner closely with agency/internal teams to executeDrive continuous improvement on LIVE-specific conversion metrics and integrate LIVE into the broader channel performance frameworkDrive Operational Excellence Across Cross-Functional TeamsPartner with Supply Chain to build demand planning processes that keep TikTok Shop inventory healthy and in sync with creator and campaign activityPartner with Finance to manage ad spend, sampling budgets, commission structures, and retainer programs within ROAS guardrailsPartner with Brand and R&D to identify exclusive product opportunities and ensure channel activity is synergistic with price pack architecture across all marketplace and DTC touchpointsWork closely with other Growth leads to monitor cross-channel performance and maximize overall ROASLead and Develop the TeamManage and develop a team of TikTok Shop Managers and growth assistants, setting clear goals, priorities, and a high performance barAct as a coach and mentor, developing the next generation of commerce and growth talent within the organizationRepresent TikTok Shop with clarity and conviction in cross-functional forums, executive reviews, and planning cyclesStay Ahead of the CurveServe as the internal authority on TikTok platform trends, algorithm updates, commerce features, and AI-powered toolsTrack shifts in consumer purchase behavior on the platform – including the growing role of search intent, community-driven validation, and authentic creator content over polished productionRegularly benchmark competitor activity and emerging formats to ensure Mammoth Brands stays at the leading edge of social commerceLead the discovery and launch of future social commerce platforms beyond TikTok Shop — with a focus on channels where creator content and community drive the purchase experience.This should describe you:You thrive in environments where you set audacious goals and have the opportunity to set strategy, deploy resources and drive a team to run at those goals You live and breathe TikTok and social commerce – you understand both its culture and its commerce mechanics deeplyYou are a performance-oriented entrepreneur who obsesses over P&L and finds creative ways to grow itYou have killer creative instincts and know how to develop messages that cut through – paired with rigorous, data-driven decision-makingYou are equally comfortable setting strategy and rolling up your sleeves to executeYou have a proven track record of cross-functional leadership, owning results, and setting strategy with conviction to senior stakeholdersYou are an organized, forward-thinking leader who builds systems that scaleYou are a passionate coach who develops high-potential talentYou may have experience in personal care, beauty, or CPG, but not neccessary You take your work seriously, but don’t take yourself too seriously You likely have 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce and 3+ years of leadership experience in a people management roleWho you will work with:Report to the Head of Growth MarketingWork side-by-side with best-in-class Performance Marketing teamsManage a team made up 3 direct reports, and x growth assistants, and external agenciesBenefits and perksMedical, dental, and vision coverage401k matchEquity in Mammoth Brands Flexible time off and working hoursL&D stipend4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthoodFun IRL and virtual events including happy hours, team building events, and parties on our rooftopFree products from our family of brandsThe Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $195,000-$240,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience. Mammoth Brands is committed to bringing together individuals from differ