AVP, Product Marketing Manager (Deposit Solutions)

AVP, Product Marketing Manager (Deposit Solutions) Job Category : AVP Requisition Number : AVPPR001788 Apply now Posted : March 11, 2026 Full-Time Locations Showing 1 location Remote (United States) Description Chevron Federal Credit Union is one of the top‑run credit unions in the country – and one of the largest, with $5 billion in assets. Yet our corporate culture is not stuffy: the Team Spirit Committee runs fun activities and charitable events throughout the year, and work‑life balance, mutual respect, diversity, and providing a voice for every employee are all important to us. As you might imagine, we provide competitive pay and great benefits, including: Bonus/incentives for all regular employees 401(k) with 8% company contribution Medical, dental, and vision insurance for employees and dependents paid at 80% PTO and paid sabbaticals GENERAL SUMMARY The AVP, Product Manager – Deposit Solutions is the strategic force behind member deposit growth and engagement. This role owns the full deposit product lifecycle, from campaign strategy and product innovation through marketing execution and performance optimization. As an AVP, this position is accountable for translating CFCU’s deposit strategy into detailed operational execution plans while providing frontline insights that shape deposit product direction. The position drives member balance growth, deepens member relationships, and directly contributes to credit union profitability through data‑driven product management and cross‑functional leadership. Accountability for outcomes is absolute—within this role’s scope and in contribution to Credit Union‑wide objectives. Position Duties & Functions Translate VP/executive deposit strategy into detailed operational execution plans and roadmaps; provide frontline insights to ensure strategies are grounded in operational reality Design and execute year‑round deposit campaign strategy including CD promotions, seasonal campaigns, and checking/savings offers that drive member acquisition, balance growth, and retention Own the deposit promotional calendar, offer design, multi‑channel execution, and performance optimization to maximize ROI and member value Advise on pricing strategy in partnership with Finance/ALCO; serve as the operational link between strategic pricing direction and deposit product execution Connect deposit portfolio goals to Credit Union‑wide objectives and enterprise priorities, ensuring departmental work advances the whole organization Serve as the organization’s subject matter expert on deposit products with hands‑on technical capability; personally step in to solve problems, train others, and handle critical situations Maintain comprehensive understanding of deposit product workflows, systems, regulatory requirements (Reg E, Reg DD, fee disclosures), and upstream/downstream dependencies Lead new deposit product development and product refresh initiatives from concept through launch, including requirements definition, market research, cross‑functional delivery, go‑to‑market strategy, enablement, and post‑launch optimization to drive deposit utilization and interchange growth Develop and optimize member lifecycle marketing journeys (onboarding, funding, engagement, renewal, win‑back) that increase direct deposit adoption, checking product penetration, and long‑term relationship value Drive checking account penetration and primary account status through strategic initiatives that increase average balances and member engagement Drive product enhancement for debit cards; drive debit card adoption and utilization Partner with other departments to increase engagement for sticky products related to deposit products and payments including but not limited to direct deposit and digital engagement Results & Accountability Own measurable outcomes for all deposit product initiatives; take a player‑coach approach—accountable for results while actively involved in execution; step in to drive work when needed Monitor and optimize deposit portfolio health, campaign performance, and member behaviors through partnership with the Analytics team to build dashboards, conduct A/B tests, and translate insights into action Analyze deposit mix, attrition patterns, and pricing effectiveness to develop and execute targeted retention programs, win‑back campaigns, and balance optimization strategies Lead the Deposit Steering Committee by setting agendas, driving decisions, tracking actions, escalating blockers, and ensuring cross‑functional alignment on deposit strategy and performance Identify and execute compliant, member‑friendly non‑interest income opportunities related to deposit products and services (fees, interchange, digital wallet adoption) while monitoring complaint rates and member satisfaction Communication & Cross‑Functional Leadership Communicate clearly and concisely with executive‑level stakeholders and cross‑functional teams; present deposit strategy and performance results with data‑driven substance and confidence Escalate blockers, risks, and issues appropriately and in a timely manner; identify and engage stakeholders proactively without passing accountability upward Seek feedback actively to improve performance; remain open‑minded and collaborative across functions Provide developmental coaching and timely, constructive feedback to direct reports or project team members as applicable Other duties as assigned POSITION REQUIREMENTS EXPERIENCE and EDUCATION Bachelor’s degree in Marketing, Business, Finance, or related field required 8+ years of product management or product marketing experience in financial services, preferably with deposit products Proven track record of driving measurable growth through marketing campaigns and product innovations; demonstrated results accountability, not just activity Deep, hands‑on understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics Experience leading cross‑functional initiatives and influencing stakeholders without direct authority Credit union or community banking experience strongly preferred KNOWLEDGE and SKILLS Strong analytical skills plus customer journey orchestration; ability to personally dig into data and translate insights into action Strategic thinking balanced with tactical, hands‑on execution and attention to detail Knowledge of research methodologies, experimentation frameworks, and test‑and‑learn approaches Understanding of digital banking ecosystems, mobile app engagement, and digital wallet adoption strategies Excellent presentation and communication skills for executive‑level stakeholders and cross‑functional teams; clear, concise, and confident communicator Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities while maintaining full ownership of results Ability to write and speak effectively in English using correct spelling and grammar. Basic math skills including the ability to compute rates, ratios, and percentages using a 10‑key. Proficient in the use of basic applications in a Windows‑based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm. COMPETENCIES Ability to learn quickly and adapt to change; ability to quickly learn specialized applications and systems. Initiative and self‑direction. Ability to effectively communicate and collaborate with people at all levels. Sound problem‑solving and decision‑making ability, including the ability to prioritize. Ability to understand and align with our core competencies through daily projects and tasks: Growth Mindset Diversity & Inclusion Communication Responsibility Problem Solving Tech & Data Savvy CU Business Acumen PHYSICAL DEMANDS Work involves extensive use of computers, up to eight hours per day. Appropriate vision, dexterity, and other physical abilities are required. May include occasional pushing, pulling, or carrying objects weighing up to 20 pounds. Must be able to speak and present on the telephone and/or through digital means of communication, including but not limited to Zoom/Teams or other video technologies. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position is eligible to participate in the Corporate Incentive Plan. Annual incentive opportunity ranges from 0–8% of incentive eligible earnings, based on a combination of institutional performance (0–2%) and individual performance (0–6%). Incentive payments are discretionary and subject to approval. EQUAL EMPLOYMENT OPPORTUNITY STATEMENT: Chevron Federal Credit Union (CFCU) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. CFCU participates in E‑Verify. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at View phone number on click.appcast.io for assistance. CFCU Is CPRA Compliant for California Employees and Applicants, to review the Notice at Collection, click here . To submit a request, please refer to the Careers page for the CPRA Request Form. This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr