Inside Sales Rep

Job Description

Job Description

The Inside Sales Representative is responsible for driving online sales of overhead cranes, hoists, crane components, parts, and related services while maintaining oversight of website product content and accuracy. This role combines technical sales support with digital platform management to ensure customers receive accurate information, fast quoting, and a seamless online purchasing experience.

Pay: $60k-$65k

Role & Responsibilities

E-Commerce Sales & Customer Support

• Manage inbound online inquiries, quote requests, and web-generated leads.
• Provide accurate and timely technical quotations for cranes, hoists, and parts.
• Follow up on abandoned carts, open quotes, and digital leads to drive conversion.
• Assist customers with product selection, load capacity requirements, and application questions.
• Coordinate with engineering and operations for custom or complex orders.

Web Content Oversight

• Maintain and update product listings, specifications, pricing, and images on the company’s e-commerce platform.
• Ensure technical accuracy of load ratings, configurations, compliance standards, and product descriptions.
• Identify and correct errors in product data to reduce incorrect orders.
• Collaborate with purchasing and vendors to keep pricing and availability current.
• Recommend improvements to website usability, navigation, and product organization.

Sales & Operations Coordination

• Work closely with inside and outside sales teams to support the quoting and order process.
• Collaborate with purchasing to verify lead times and supplier pricing.
• Ensure smooth transition of orders from online checkout or quote to fulfillment.
• Monitor orders through delivery and communicate proactively with customers.
• Serves as a backup support for company Buyer positions as necessary.

Digital Performance & Growth

• Track online sales metrics including conversion rates, quote-to-order ratios, and revenue growth.
• Support marketing initiatives such as promotions, featured products, and email campaigns.
• Provide feedback on customer behavior and website performance to improve the user experience.

Requirements

Core Requirements

• Technical Savvy: Must be able to interpret equipment specifications and provide accurate technical quotations for cranes, hoists, and components. They need a high level of detail to maintain the accuracy of load ratings, configurations, and compliance standards on the website.
• Sales Driven: This is a growth-focused role. The candidate must be motivated to manage inbound leads, follow up on abandoned carts, and track conversion metrics to drive revenue. Preferable to have background in our industry.
• Self-Motivated & Versatile: This individual will manage web content updates and coordinate with manufacturers and purchasing independently. They must also be capable of providing backup support for company Buyer positions as needed.

Preferred Qualifications

• Experience: 2–5+ years of sales experience, ideally within industrial equipment, manufacturing, or material handling.
• Systems: Proficiency with e-commerce platforms, ERP systems, and CRM software.

SKILLS:

• Associate’s or Bachelor’s degree in Business, Marketing, Engineering, or related field preferred.
• Experience with e-commerce platforms, ERP systems, and CRM software.
• Strong technical aptitude and ability to interpret equipment specifications.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational skills.

Equal Employment Opportunity (EEO) Statement

Crane 1 Services is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status in accordance with applicable federal, state, and local laws. We believe in fostering a supportive environment where every employee is valued and given the opportunity to succeed.

It’s All About Delivering Service Excellence Every Day.
CRANE1 is a leader in crane and hoist safety solutions, equipment installations, emergency repairs, and lifecycle asset management focused on safety compliance, equipment uptime, and cost savings.

Company Description

It’s All About Delivering Service Excellence Every Day.\r\nCRANE1 is a leader in crane and hoist safety solutions, equipment installations, emergency repairs, and lifecycle asset management focused on safety compliance, equipment uptime, and cost savings.